International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2025, Vol. 7, Issue 1, Part A
A study on consumer behavior towards royal academy

Wagh Pushpraj and Kale Vaishnavi

This study aims to understand the consumer behavior towards Royal Spoken Classes while admission of the consumer. Royal Academy is a spoken classes that helps to consumer in reading, writing and communicating in English and French languages. Furthermore, the study will explore the impact of promotional activities on the admission behavior of consumers. Additionally, it will identify the demographic and geographic characteristics of consumers that influence their admission behavior.
According to Schiff man and Kanuk (2010) mentioned that consumer behavior is "the behavior that consumers display in searching for purchasing, using, evaluating and disposing of product, service and idea which they expect will satisfy their needs". Therefore, knowing the factors which influence the buying behavior for a product or service could increase the sales volume.
The survey results show that 78.32% of the respondents prefer to gain knowledge on online, 13.34% prefer to gain knowledge offline, and 8.34% like to do both. Thus, online gaining of knowledge is the preferred option for most people. For that suggestion preferred Royal Academy should start teaching via online platforms (Zoom meeting, Teams, Google meet) so that the working peoples who has hectic schedule they also can take benefits of the services (Coaching).
The research also reveals that fee is the most important factor considered by consumers when taking admission and that consumers have a generally high likelihood of taking a repeat admission for another language. Based on the findings of this research, it is recommended that Royal Academy focus on developing its online presence and resources, maintaining and improving service quality, investing in online resources and consumer support, offering competitive fees, and increasing awareness.
Pages : 84-88 | 55 Views | 18 Downloads


International Journal of Research in Marketing Management and Sales
How to cite this article:
Wagh Pushpraj, Kale Vaishnavi. A study on consumer behavior towards royal academy. Int J Res Marketing Manage Sales 2025;7(1):84-88. DOI: 10.33545/26633329.2025.v7.i1a.216
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