International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2025, Vol. 7, Issue 1, Part B
A study on agile project management with reference to its application for enhancement of business development outcomes

Rohan Sutar and Pushpraj Wagh

The integration of agile project management into business development represents a significant shift in how organizations approach strategic growth. Traditionally confined to software development, agile methodologies have expanded across industries, offering a dynamic and responsive approach to managing complex projects. This literature review explores the evolution of project management methodologies, the principles and practices of Agile, its application in business development, and associated benefits and challenges. Drawing on academic research, industry reports, and case studies, this paper highlights how Agile enhances responsiveness, collaboration, and customer satisfaction in business development. The review also addresses challenges such as resistance to change, cultural shifts, and scaling Agile practices, offering insights for practitioners and researchers.
Pages : 121-125 | 72 Views | 33 Downloads


International Journal of Research in Marketing Management and Sales
How to cite this article:
Rohan Sutar, Pushpraj Wagh. A study on agile project management with reference to its application for enhancement of business development outcomes. Int J Res Marketing Manage Sales 2025;7(1):121-125. DOI: 10.33545/26633329.2025.v7.i1b.218
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