author(s)
Hanan Ahmed Sheekhoo and Rasha Mohsin Sheet

abstract
This research paper explores how sensory marketing can support a brand's marketing efforts in a chocolate store located in Mosul. The study collected data from 60 customers and regular visitors of the store using a questionnaire, which was then analyzed using SPSS. The results indicated a strong and significant correlation between the five dimensions of sensory marketing and the brand variable in its two dimensions. Additionally, the study found that sensory marketing has a significant impact on the brand variable. The paper suggests using questionnaires to gather customer feedback and suggestions to improve the store's performance and enhance their overall experience.