For organizations to engage with their target consumers, social media marketing, or SMM, is essential. With an emphasis on the variables affecting their attitudes and actions, this study explores consumer awareness and perception of SMM. Using business coach Vivek Doba's social media presence as a case study, it examines how social media improves company. Both quantitative and qualitative methodologies are used in the study. In order to improve Mr. Doba's visibility, the report looks at social media platforms, Canva, Google Business Profile creation, keyword research, competitor analysis, content marketing, campaign development, product offerings, and flyer design for several platforms. It also discusses possible hazards when implementing SMM.

The study comes to the conclusion that SMM successfully increases consumer involvement and brand visibility. For businesses to cultivate client loyalty, privacy, genuine message, and trust-building should be given top priority. To connect with target audiences, strategies need to be in line with demographic preferences. The present status and prospects for future expansion of SMM are also examined in the paper.