The last decade of the 21st century brought the policies of privatisation in every sphere of life, and education also wasn’t spared. Today, education has become global product with institutions worldwide competing for students. India isn’t untouched by the influence of it. In fact, after 1990s the private education institutions in India have mushroomed very systematically impoverished in metro and semi-urban cities and towns of India. Indeed, the admission seekers for higher education institutions is diverse, such as- seeeker in graduate level degree, vocational degrees, technical degrees etc., this means the higher education institutions require equally diverse range to accomadate large number of prospective students.

Academic interest in Marketing Strategies toward Private Higher Education has significantly grown in the recent years. This review paper is comprise of contradiction between the students and the private higher education institution owners and also suggests some viable suggestion that would enrich the work of Institutions, those working or bound to work in this saga. The researcher is bond to focus his work on the marketing strategies that can play a pivotal role in enhancing admission in the private higher education.