author(s)
Rajani Deokate, Balasaheb Shivale, Nitin Zaware

abstract
Rurban marketing is an emerging concept that focuses on integrating rural and urban markets by leveraging the strengths of both. With increasing urbanization and digitalization, businesses are exploring opportunities in semi-urban and rural markets to cater to growing consumer demand. This research paper examines the concept of rurban marketing, its significance, strategies, challenges, and future prospects. The study also explores real-world examples and the impact of technology on rurban consumer behavior.