author(s)
Iman Muwafq Omer

abstract
The current research aims to address the use of social media platforms in the development of self-marketing strategies among university professors. The study relied on the descriptive-analytical method to examine the positive and negative impacts of these platforms at the College of Medicine, University of Tikrit. A simple random sample of (65) faculty members was selected, and a questionnaire consisting of two axes and (29) items was distributed. The validity and reliability of the instrument were verified, and the Statistical Package for the Social Sciences (SPSS) was used to process the data through several statistical tools, including percentages, means, standard deviations, relative importance, Cronbach's alpha, and the simple linear regression coefficient. Among the most prominent results obtained in this research: the statistical analysis showed a significant impact relationship of social media platforms on the development of self-marketing strategies at the overall level. The impact relationship was positive and strong, indicating that the college professors possess the ability and willingness to use social media platforms to develop self-marketing strategies within their workplace.