author(s)
Hema Harsha, Pushpa BV and S Sathyanarayana

abstract
Blockchain
technology is emerging as a powerful tool in the evolving field of digital
marketing. Known for its decentralized, transparent, and secure architecture,
it offers new possibilities for addressing key challenges such as data
accuracy, ad fraud, and consumer privacy. There is a need for trustworthy and
verifiable systems as marketing practices increasingly rely on data-driven
strategies. This study explores the transformative potential of blockchain
technology in the digital marketing landscape, focusing on its capacity to
enhance transparency, prevent fraud, protect consumer privacy, and foster brand
trust. In response to growing concerns around data integrity, privacy breaches,
and fraudulent digital practices, blockchain emerges as a decentralized and
secure solution capable of reshaping how marketers engage with consumers. Data
was collected through a structured questionnaire administered to individuals
across various age groups, industries, and levels of blockchain familiarity.
The data was tested for reliability and further analyzed using chi-square
tests, correlation, and regression.