author(s)
Vishnumurty Narra

abstract
This article deals with Technological Obsolescence and Customer Switching from Technology Management and Customer Relationship Management Perspectives. This is a multi-disciplinary study drawing its sources mainly from Technology Management studies, CRM, Knowledge Management, Business Ergonomics, People’s workstyle, Mission and Vision more so the Techno Vision of modern Technocrats who are Engineers and Managers as well. Special emphasis was laid more on Engineering Management from Customer and Social Perspectives.