author(s)
MD Qayssar Ahmed Abdullah

abstract
E-tourism marketing has gained significant importance, especially with the tremendous growth of modern technologies and the increasing use of the internet. It has become the most competitive field in the tourism marketing environment in the modern era, playing a key role in promoting tourism products. This study aims to demonstrate the impact of e-marketing on tourism products, the use of social media in promotion, the extent of information and communication technology (ICT) usage in delivering tourism services, and understanding the nature of the tourism product and how it is presented through digital marketing. A descriptive-analytical approach was adopted in this study, targeting a random sample of tourists visiting Babylon Province. A questionnaire consisting of (26) questions was used—the first section included demographic data with (4) questions, while the second section covered objective data related to the study topic with (22) questions. Several statistical tools were employed to analyze the questionnaire data using the statistical analysis program SPSS, V.26. The study concluded by accepting the first alternative main hypothesis, which states that there is a statistically significant correlation between e-marketing and tourism products among the respondents. The study ended with a set of conclusions and recommendations that could be beneficial if implemented.