author(s)
Tam Hameed Kan and Samiya

abstract
The digital revolution has significantly transformed various sectors, including healthcare, with the emergence of e-pharmacies. These online platforms allow consumers to purchase medications and health products with enhanced convenience, broader product range, and competitive pricing. The research adopts a descriptive and analytical approach, utilizing a structured questionnaire to collect primary data from a diverse sample of consumers across Tamil Nadu. The study focuses on understanding consumer behavior, satisfaction, and the challenges faced when using e-pharmacy services. Key variables examined include convenience, pricing, product availability, delivery speed, and the perceived trustworthiness and security of these online platforms. The study also investigates the impact of demographic factors such as age, gender, income, and digital literacy on the adoption of e-pharmacy.