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International Journal of Research in Marketing Management and Sales
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Impact Factor (RJIF): 5.95, P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
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2025, Vol. 7, Issue 2, Part B
Perceptions towards the use of bicycles by government and public stakeholders in Tiruchirappalli district: A socio-demographic analysis

John Vimal R and Michael David Prem Kumar

The perception of the bicycle as a means of transport by both the public and the government in Tiruchirappalli District, Tamil Nadu, is what has been studied here. With the focus of global efforts moving towards sustainable and equitable transport options, bicycles have been emerging as cost-effective, eco-friendly, and health-promoting substitutes for motorized transport. This study examines the impact of socio-demographic factors-income, age, residential area, and occupation-on the perception and necessity of bicycle utilization. A formal questionnaire of 56 participants was administered and resulting data were analyzed using ANOVA by SPSS 18.0. The analysis brings out the fact that residential setting and income levels greatly influence cycling habits and perceptions. Urban respondents tend to consider bicycles as a recreational or fitness device, whereas rural commuters depend on them for everyday commuting. The study emphasizes the need for focused policies and infrastructure to facilitate cycling among different demographic groups.
Pages : 143-146 | 106 Views | 48 Downloads


International Journal of Research in Marketing Management and Sales
How to cite this article:
John Vimal R, Michael David Prem Kumar. Perceptions towards the use of bicycles by government and public stakeholders in Tiruchirappalli district: A socio-demographic analysis. Int J Res Marketing Manage Sales 2025;7(2):143-146. DOI: 10.33545/26633329.2025.v7.i2b.280
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