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International Journal of Research in Marketing Management and Sales
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Impact Factor (RJIF): 5.95, P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
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2025, Vol. 7, Issue 2, Part C
The AI Revolution: Transforming Accounting and E-commerce

Shraddha Thakur, Ashwani Misra and Pushpendra Misra

Artificial Intelligence (AI) is fundamentally reshaping business functions across the globe, with its impact being particularly profound in accounting and e-commerce. While these two industries may seem disparate, they are both information-intensive and ripe for AI-driven transformation. In accounting, AI is transitioning the field from a manual, historical function to a strategic, forward-looking one. AI-powered systems, particularly through Robotic Process Automation (RPA), are automating mundane, repetitive tasks like invoice processing and bank reconciliation. This not only significantly reduces human error but also frees up valuable time for accountants to engage in higher-value activities such as strategic analysis, financial forecasting, and complex problem-solving. Furthermore, advanced AI algorithms are revolutionizing auditing by analyzing entire datasets, rather than just samples, to enhance fraud detection and ensure compliance with unprecedented accuracy. This move from descriptive to predictive analytics allows businesses to make more informed and proactive financial decisions.
In e-commerce, AI is a powerful engine for personalization and efficiency. It is enabling businesses to create seamless and highly tailored customer experiences. Recommendation engines analyze vast amounts of customer data to provide personalized product suggestions, while AI-powered chatbots offer instant, 24/7 customer support, improving satisfaction and driving sales. On the operational side, AI is optimizing supply chains by accurately predicting demand, which reduces overstocking and minimizes costs. It also enables dynamic pricing strategies and highly targeted marketing campaigns, maximizing revenue and competitive advantage. This paper explores the symbiotic relationship between AI and these industries, demonstrating how AI is not just a tool for efficiency, but a strategic imperative for future growth.

Pages : 198-201 | 70 Views | 40 Downloads


International Journal of Research in Marketing Management and Sales
How to cite this article:
Shraddha Thakur, Ashwani Misra, Pushpendra Misra. The AI Revolution: Transforming Accounting and E-commerce. Int J Res Marketing Manage Sales 2025;7(2):198-201. DOI: 10.33545/26633329.2025.v7.i2c.288
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