This study investigates the e-commerce habits of rural consumers in Kerala, focusing on their internet usage patterns, online shopping behaviors, and preferred product categories. With rising digital penetration in rural areas, understanding consumer preferences and challenges is essential for businesses and policymakers. Data collected from 200 rural respondents reveals that while convenience and product variety drive online purchases, factors like digital literacy and trust influence shopping frequency. Groceries and personal care products dominate purchase categories, with platforms like Amazon and Flipkart preferred. The findings provide valuable insights to enhance e-commerce strategies and promote digital inclusion in Kerala’s rural markets.