We used a GPB variable based on six questions about consumers' motivations, values and purchasing habits. These questions provide a holistic perspective on how behavioral patterns and values influence consumer purchasing behaviour. This study also explores the relationships between GPB, Demographic factors, Environmental awareness and the three HRQoL factors.

The results show that people with higher environmental awareness are significantly more inclined to buy environmentally friendly products (F=26.004, p=0.000). Although the overall correlation between GPB and HRQoL is weak, mental health appears to be more strongly affected than physical health, highlighting the role of sustainability in consumer well-being.

This study highlights the importance of consumer education and the role of product quality in promoting sustainable consumption. It also highlights the need for targeted Green Marketing Practices and campaigns to increase consumer awareness and awareness of green wood and furniture products. Finally, the research acknowledges its limitations and calls for longitudinal studies to further validate and extend these findings.