International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2024, Vol. 6, Issue 1, Part A
S. No. Title and Authors Name
1
Type ‘A’ behavior comparative study in Jodhpur
Dr. Sapna Vyas
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 01-05
Abstract  |  Download  |  Country : India  |  File Size: (371 KB)  |  308 Views  136 Downloads
2
Comparative analysis of gulf cooperation council oil market with the organization of petroleum exporting countries in the 21st century
Bailey Saleh and Fatima Shehu Liberty
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 06-17
Abstract  |  Download  |  Country : Nigeria  |  File Size: (950 KB)  |  274 Views  138 Downloads
3
SEO mix 6 O’s model and categorization of search engine marketing factors for websites ranking on search engine result pages
Nektarios Makrydakis
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 18-32
Abstract  |  Download  |  Country : Greece  |  File Size: (488 KB)  |  528 Views  230 Downloads
4
Geographical indications as a brand strategy: A literal review
Dharmojirao TY and TS Devaraja
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 33-38
Abstract  |  Download  |  Country : India  |  File Size: (459 KB)  |  493 Views  271 Downloads
5
Artificial intelligence for business applications: Revolutionizing customer analysis
Dr. S Umadevi
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 39-42
Abstract  |  Download  |  Country : India  |  File Size: (335 KB)  |  277 Views  128 Downloads
6
Sentiment analysis using different machine learning models: A study for the prediction of customer’s review
Kallal Banerjee and Sweety Sarkar
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 43-49
Abstract  |  Download  |  Country : India  |  File Size: (516 KB)  |  214 Views  115 Downloads
7
Investigating the factors affecting marketing of Jasmine in Madurai district
Dr. S Rajamohan, Dr. E Saranya Devi and Dr. S Sundararajan
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 50-53
Abstract  |  Download  |  Country : India  |  File Size: (442 KB)  |  209 Views  104 Downloads
8
Unveiling the influence of live streaming commerce on impulse buying behavior through customer engagement in digital marketing
Dr. Bandar Khalaf Alharthey
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 54-63
Abstract  |  Download  |  Country : Saudi Arabia  |  File Size: (672 KB)  |  275 Views  138 Downloads
9
Analysing the effects of brand authenticity on consumer trust and loyalty in Punjab's FMCG sector
Dr. Ajit Kaur
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 64-68
Abstract  |  Download  |  Country : India  |  File Size: (290 KB)  |  230 Views  104 Downloads
10
The role of the characteristics of learning organization in reducing the organizational failure: An analytical study of the opinions of a sample of employees in Salah al-Din Health Directorate
Wisam Hashim Kamil, Mahran Mahmood Khattab and Waleed Dahham Abd
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 69-80
Abstract  |  Download  |  Country : Iraq  |  File Size: (927 KB)  |  252 Views  154 Downloads
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