2025, Vol. 7, Issue 2, Part C | International Journal of Research in Marketing Management and Sales

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2025, Vol. 7, Issue 2, Part C

		
		S. No.
		Title and Authors Name
		
1Effect of Social Media in Business to Business (B2B) Marketing: A Quantitative Study
Gopala KN and Kavya BM
DOI: https://doi.org/10.33545/26633329.2025.v7.i2b.287
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 193-197
Abstract  |  Download  |  Country : India  |  File Size: (501 KB)  |  857 Views  513 Downloads
2The AI Revolution: Transforming Accounting and E-commerce
Shraddha Thakur, Ashwani Misra and Pushpendra Misra
DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.288
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 198-201
Abstract  |  Download  |  Country : India  |  File Size: (353 KB)  |  584 Views  259 Downloads
3Omnichannel retailing: Exploring consumer perceptions and roadmap of selected brands
Mandakini Das, Aakriti Chaudhry, Diya Gupta and Gunika Katyal
DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.289
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 202-215
Abstract  |  Download  |  Country : India  |  File Size: (1028 KB)  |  1262 Views  870 Downloads
4The strategic imperative: A secondary analysis of the role of human resources in mitigating mental health and burnout in the post-pandemic workplace in India
Sanghamitra Jagtap and Shinde Suvarna R
DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.290
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 216-221
Abstract  |  Download  |  Country : India  |  File Size: (450 KB)  |  528 Views  237 Downloads
5Repositioning luxury: Can a diamond brand use aggressive promotions without losing prestige? Case study: Saliba Jewelry's 50% sale on diamonds in Dubai, 2024
Josiane El Khoury
DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.292
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 222-226
Abstract  |  Download  |  Country : Lebanon  |  File Size: (730 KB)  |  544 Views  252 Downloads
6The mediating effect of neuro-branding on the relationship between social media marketing and impulsive buying behaviour
K Muhammed Shahid and M Marimuthu
DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.293
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 227-232
Abstract  |  Download  |  Country : India  |  File Size: (660 KB)  |  584 Views  246 Downloads
7Strategic branch management in commercial banks: Driving profitability through operational efficiency
Chetachi Uzoamaka Mammah and Paschal Ohazurike
DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.294
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 233-242
Abstract  |  Download  |  Country : Nigeria  |  File Size: (799 KB)  |  592 Views  293 Downloads
8An economic analysis of medical equipment distribution and healthcare accessibility in northern Vietnam
Lam Dao Dinh
DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.295
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 243-249
Abstract  |  Download  |  Country : Vietnam  |  File Size: (744 KB)  |  539 Views  202 Downloads
9Innovative marketing and its role in enhancing competitive advantage with application to the wireless telecommunications sector
Ali Adnan Hassan
DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.296
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 250-260
Abstract  |  Download  |  Country : Iraq  |  File Size: (679 KB)  |  446 Views  201 Downloads
10The influence of InsurTech adoption on customer satisfaction: Evidence from India’s health insurance sector using PLS-SEM
Akriti Sachan and Sunita Srivastava
DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.297
Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 261-269
Abstract  |  Download  |  Country : India  |  File Size: (721 KB)  |  616 Views  326 Downloads
Subscribe Print Journal
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	Effect of Social Media in Business to Business (B2B) Marketing: A Quantitative Study Gopala KN and Kavya BM DOI: https://doi.org/10.33545/26633329.2025.v7.i2b.287 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 193-197 Abstract \| Download \| Country : India \| File Size: (501 KB) \| 857 Views 513 Downloads
2	The AI Revolution: Transforming Accounting and E-commerce Shraddha Thakur, Ashwani Misra and Pushpendra Misra DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.288 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 198-201 Abstract \| Download \| Country : India \| File Size: (353 KB) \| 584 Views 259 Downloads
3	Omnichannel retailing: Exploring consumer perceptions and roadmap of selected brands Mandakini Das, Aakriti Chaudhry, Diya Gupta and Gunika Katyal DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.289 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 202-215 Abstract \| Download \| Country : India \| File Size: (1028 KB) \| 1262 Views 870 Downloads
4	The strategic imperative: A secondary analysis of the role of human resources in mitigating mental health and burnout in the post-pandemic workplace in India Sanghamitra Jagtap and Shinde Suvarna R DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.290 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 216-221 Abstract \| Download \| Country : India \| File Size: (450 KB) \| 528 Views 237 Downloads
5	Repositioning luxury: Can a diamond brand use aggressive promotions without losing prestige? Case study: Saliba Jewelry's 50% sale on diamonds in Dubai, 2024 Josiane El Khoury DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.292 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 222-226 Abstract \| Download \| Country : Lebanon \| File Size: (730 KB) \| 544 Views 252 Downloads
6	The mediating effect of neuro-branding on the relationship between social media marketing and impulsive buying behaviour K Muhammed Shahid and M Marimuthu DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.293 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 227-232 Abstract \| Download \| Country : India \| File Size: (660 KB) \| 584 Views 246 Downloads
7	Strategic branch management in commercial banks: Driving profitability through operational efficiency Chetachi Uzoamaka Mammah and Paschal Ohazurike DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.294 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 233-242 Abstract \| Download \| Country : Nigeria \| File Size: (799 KB) \| 592 Views 293 Downloads
8	An economic analysis of medical equipment distribution and healthcare accessibility in northern Vietnam Lam Dao Dinh DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.295 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 243-249 Abstract \| Download \| Country : Vietnam \| File Size: (744 KB) \| 539 Views 202 Downloads
9	Innovative marketing and its role in enhancing competitive advantage with application to the wireless telecommunications sector Ali Adnan Hassan DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.296 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 250-260 Abstract \| Download \| Country : Iraq \| File Size: (679 KB) \| 446 Views 201 Downloads
10	The influence of InsurTech adoption on customer satisfaction: Evidence from India’s health insurance sector using PLS-SEM Akriti Sachan and Sunita Srivastava DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.297 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 261-269 Abstract \| Download \| Country : India \| File Size: (721 KB) \| 616 Views 326 Downloads

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S. No.	Title and Authors Name
1	Effect of Social Media in Business to Business (B2B) Marketing: A Quantitative Study Gopala KN and Kavya BM DOI: https://doi.org/10.33545/26633329.2025.v7.i2b.287 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 193-197 Abstract \| Download \| Country : India \| File Size: (501 KB) \| 857 Views 513 Downloads
2	The AI Revolution: Transforming Accounting and E-commerce Shraddha Thakur, Ashwani Misra and Pushpendra Misra DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.288 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 198-201 Abstract \| Download \| Country : India \| File Size: (353 KB) \| 584 Views 259 Downloads
3	Omnichannel retailing: Exploring consumer perceptions and roadmap of selected brands Mandakini Das, Aakriti Chaudhry, Diya Gupta and Gunika Katyal DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.289 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 202-215 Abstract \| Download \| Country : India \| File Size: (1028 KB) \| 1262 Views 870 Downloads
4	The strategic imperative: A secondary analysis of the role of human resources in mitigating mental health and burnout in the post-pandemic workplace in India Sanghamitra Jagtap and Shinde Suvarna R DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.290 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 216-221 Abstract \| Download \| Country : India \| File Size: (450 KB) \| 528 Views 237 Downloads
5	Repositioning luxury: Can a diamond brand use aggressive promotions without losing prestige? Case study: Saliba Jewelry's 50% sale on diamonds in Dubai, 2024 Josiane El Khoury DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.292 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 222-226 Abstract \| Download \| Country : Lebanon \| File Size: (730 KB) \| 544 Views 252 Downloads
6	The mediating effect of neuro-branding on the relationship between social media marketing and impulsive buying behaviour K Muhammed Shahid and M Marimuthu DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.293 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 227-232 Abstract \| Download \| Country : India \| File Size: (660 KB) \| 584 Views 246 Downloads
7	Strategic branch management in commercial banks: Driving profitability through operational efficiency Chetachi Uzoamaka Mammah and Paschal Ohazurike DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.294 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 233-242 Abstract \| Download \| Country : Nigeria \| File Size: (799 KB) \| 592 Views 293 Downloads
8	An economic analysis of medical equipment distribution and healthcare accessibility in northern Vietnam Lam Dao Dinh DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.295 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 243-249 Abstract \| Download \| Country : Vietnam \| File Size: (744 KB) \| 539 Views 202 Downloads
9	Innovative marketing and its role in enhancing competitive advantage with application to the wireless telecommunications sector Ali Adnan Hassan DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.296 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 250-260 Abstract \| Download \| Country : Iraq \| File Size: (679 KB) \| 446 Views 201 Downloads
10	The influence of InsurTech adoption on customer satisfaction: Evidence from India’s health insurance sector using PLS-SEM Akriti Sachan and Sunita Srivastava DOI: https://doi.org/10.33545/26633329.2025.v7.i2c.297 Int. J. Res. Marketing Manage. Sales, 2025; 7(2): 261-269 Abstract \| Download \| Country : India \| File Size: (721 KB) \| 616 Views 326 Downloads

Impact Factor (RJIF): 5.95, P-ISSN: 2663-3329, E-ISSN: 2663-3337

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