International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2019, Vol. 1, Issue 2, Part A
S. No. Title and Authors Name
1
Youth entrepreneurship: An alternative strategy to poverty alleviation in the Mano River Union (MRU): Sierra Leone as a case study
Samuel Mansaray Pearce
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 01-09
Abstract  |  Download  |  Country : China  |  File Size: (224 KB)  |  1548 Views  736 Downloads
2
Periscoping the impediments and exploring the imperatives of the Nigerian public sector management
Igbokwe-Ibeto Chinyeaka Justine, Nnaji Ifeoma Loretho and Nwobi Fidelia C
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 10-16
Abstract  |  Download  |  Country : South Africa  |  File Size: (163 KB)  |  1532 Views  661 Downloads
3
Consumer Ethnocentrism: Empirical evidence from Ghana
Courage Simon Kofi Dogbe, Bylon Abeeku Bamfo, and Esther Opoku Acheampong
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 17-23
Abstract  |  Download  |  Country : Ghana  |  File Size: (176 KB)  |  1718 Views  830 Downloads
4
International distribution policy comparative analysis between samsung and apple
Dr. Nguyen Hoang Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 24-27
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (141 KB)  |  5304 Views  4023 Downloads
5
Rethinking strategies for overcoming challenges in marketing service(s) to customers/clients
Mantey NO
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 28-36
Abstract  |  Download  |  Country : Ghana  |  File Size: (190 KB)  |  1598 Views  790 Downloads
6
Analyzing the relationship between store image and store loyalty: A case study on agora from the perspective of Bangladeshi supermarket shoppers
Dr. Robaka Shamsher
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 37-43
Abstract  |  Download  |  Country : Bangladesh  |  File Size: (173 KB)  |  1507 Views  718 Downloads
7
Customization and standardization of the business strategy of foreign enterprises in Vietnam. The McDonald’s case and the fast food sector
Dr. Nguyen Hoang Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 44-50
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (182 KB)  |  13506 Views  12050 Downloads
8
Comparative analysis of international marketing strategies of apple and Oppo
Dr. Nguyen Hoang Tien, Bui Van Thoi and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 51-56
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (130 KB)  |  2777 Views  1674 Downloads
9
The role of brand and brand manage-ment in creating business value case of coca-cola Vietnam
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Vu and Dr. Nguyen Van Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 57-62
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (136 KB)  |  3086 Views  2004 Downloads
10
Branding building for Vietnam tourism industry reality and solutions
Dr. Nguyen Hoang Tien, Ho Tien Dung and Dr. Nguyen Van Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 63-68
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (132 KB)  |  1827 Views  956 Downloads
11
Study on awareness mechanism and regulatory for buyers and sellers of registered geographical indication products
Dr. Tejashree P Patankarz
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 69-75
Abstract  |  Download  |  Country : India  |  File Size: (389 KB)  |  621 Views  265 Downloads
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