International Journal of Research in Marketing Management and Sales
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  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2019, Vol. 1, Issue 2, Part A
S. No. Title and Authors Name
1
Youth entrepreneurship: An alternative strategy to poverty alleviation in the Mano River Union (MRU): Sierra Leone as a case study
Samuel Mansaray Pearce
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 01-09
Abstract  |  Download  |  Country : China  |  File Size: (605 KB)  |  840 Views  399 Downloads
2
Periscoping the impediments and exploring the imperatives of the Nigerian public sector management
Igbokwe-Ibeto Chinyeaka Justine, Nnaji Ifeoma Loretho and Nwobi Fidelia C
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 10-16
Abstract  |  Download  |  Country : South Africa  |  File Size: (367 KB)  |  791 Views  351 Downloads
3
Consumer Ethnocentrism: Empirical evidence from Ghana
Courage Simon Kofi Dogbe, Bylon Abeeku Bamfo, and Esther Opoku Acheampong
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 17-23
Abstract  |  Download  |  Country : Ghana  |  File Size: (493 KB)  |  848 Views  398 Downloads
4
International distribution policy comparative analysis between samsung and apple
Dr. Nguyen Hoang Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 24-27
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (519 KB)  |  1331 Views  879 Downloads
5
Rethinking strategies for overcoming challenges in marketing service(s) to customers/clients
Mantey NO
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 28-36
Abstract  |  Download  |  Country : Ghana  |  File Size: (616 KB)  |  847 Views  421 Downloads
6
Analyzing the relationship between store image and store loyalty: A case study on agora from the perspective of Bangladeshi supermarket shoppers
Dr. Robaka Shamsher
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 37-43
Abstract  |  Download  |  Country : Bangladesh  |  File Size: (477 KB)  |  845 Views  431 Downloads
7
Customization and standardization of the business strategy of foreign enterprises in Vietnam. The McDonald’s case and the fast food sector
Dr. Nguyen Hoang Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 44-50
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (428 KB)  |  4906 Views  4384 Downloads
8
Comparative analysis of international marketing strategies of apple and Oppo
Dr. Nguyen Hoang Tien, Bui Van Thoi and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 51-56
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (356 KB)  |  881 Views  407 Downloads
9
The role of brand and brand manage-ment in creating business value case of coca-cola Vietnam
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Vu and Dr. Nguyen Van Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 57-62
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (357 KB)  |  887 Views  502 Downloads
10
Branding building for Vietnam tourism industry reality and solutions
Dr. Nguyen Hoang Tien, Ho Tien Dung and Dr. Nguyen Van Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 63-68
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (351 KB)  |  738 Views  342 Downloads
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