International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Research in Marketing Management and Sales
2020, Vol. 2, Issue 2, Part A
S. No. Title and Authors Name
1
The impact of green marketing on consumer purchase behavior
Sunil Dutt
Int. J. Res. Marketing Manage. Sales, 2020; 2(2): 01-05
Abstract  |  Download  |  Country : India  |  File Size: (125 KB)  |  328 Views  174 Downloads
2
Do situational factors impact alcoholic beverage choice
Dr. Russell J Zwanka
Int. J. Res. Marketing Manage. Sales, 2020; 2(2): 06-18
Abstract  |  Download  |  Country : United States  |  File Size: (809 KB)  |  293 Views  178 Downloads
3
Rural markets in India: The call of consumerism
Vikas Kumar Sudhakar
Int. J. Res. Marketing Manage. Sales, 2020; 2(2): 19-22
Abstract  |  Download  |  Country : India  |  File Size: (303 KB)  |  134 Views  74 Downloads
4
Products marketing policy for small scale consumer products
Dr. ARR Menon and Dr. RG Vishnu Menon
Int. J. Res. Marketing Manage. Sales, 2020; 2(2): 23-25
Abstract  |  Download  |  Country : India  |  File Size: (409 KB)  |  109 Views  57 Downloads
5
Deal exclusivity in cross-cultural e-commerce
Peter Broeder and Chi Nguyen
Int. J. Res. Marketing Manage. Sales, 2020; 2(2): 26-32
Abstract  |  Download  |  Country : Netherlands  |  File Size: (676 KB)  |  121 Views  64 Downloads
6
Changing dynamics of consumer buying behaviour of Indian customers: A review
Dr. Uttam Kumar Purbey
Int. J. Res. Marketing Manage. Sales, 2020; 2(2): 33-37
Abstract  |  Download  |  Country : India  |  File Size: (561 KB)  |  110 Views  56 Downloads
7
Effectiveness of social media as a marketing tool: A review
Dr. Uttam Kumar Purbey
Int. J. Res. Marketing Manage. Sales, 2020; 2(2): 38-43
Abstract  |  Download  |  Country : India  |  File Size: (454 KB)  |  125 Views  63 Downloads
8
Business performance of Kalyani Adivashi Mahila self help group (SHG): A case study of balod district of Chhattisgarh
Girdhar Sahu and Dr. VK Choudhary
Int. J. Res. Marketing Manage. Sales, 2020; 2(2): 44-48
Abstract  |  Download  |  Country : India  |  File Size: (336 KB)  |  82 Views  45 Downloads
9
Ethnic food marketing in Raipur city of Chhattisgarh
Sakshi Sharad Joshi, Dr. AK Gauraha and Ayush Charu
Int. J. Res. Marketing Manage. Sales, 2020; 2(2): 49-53
Abstract  |  Download  |  Country : India  |  File Size: (350 KB)  |  63 Views  29 Downloads
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