International Journal of Research in Marketing Management and Sales
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  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2021, Vol. 3, Issue 2, Part A
S. No. Title and Authors Name
1
A study on influence of social media marketing on the youth buyer behavior with reference to Coimbatore city
Akshay R, Athulkrishna S, Krishna Prasad G, Sri Shyam Prathick and Dr. D Divya Prabha
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 01-05
Abstract  |  Download  |  Country : India  |  File Size: (154 KB)  |  1066 Views  533 Downloads
2
A study on the responsible consumption patterns of consumers with reference to Coimbatore District
Akshara Anand, Ghowri Nayagi S, Vishwajit M, Dr. D Divya Prabha and Dr. VB Mathipurani
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 06-09
Abstract  |  Download  |  Country : India  |  File Size: (145 KB)  |  1055 Views  493 Downloads
3
Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district
Bewin Chander R, Danush Priyadharshan, Danwin Dhamodarar V, Dr. D Divya Prabha and Dr. VB Mathipurani
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 10-14
Abstract  |  Download  |  Country : India  |  File Size: (144 KB)  |  1077 Views  480 Downloads
4
Business performance of Astha gram Sangathan self help group (SHG): A case study of Raipur district of Chhattisgarh
Aman Kumar Gupta, Dr. AK Gauraha and Chetna Khandekar
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 15-18
Abstract  |  Download  |  Country : India  |  File Size: (175 KB)  |  875 Views  413 Downloads
5
Factors affecting consumer-buying motivations: An empirical study in the behavioral economics perspective
Aditi Khanna
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 19-23
Abstract  |  Download  |  Country : India  |  File Size: (127 KB)  |  1354 Views  840 Downloads
6
Green marketing and its importance
Dr. Rajeev Vashisht
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 24-27
Abstract  |  Download  |  Country : India  |  File Size: (118 KB)  |  878 Views  425 Downloads
7
Developing a sustainable sport-tourism event planning a case study in pulse production and trading company limited, Vietnam
Bui Duc Sinh, Nguyen Van Tien, Nguyen Van Thuy, Tran Lan Anh and Ngo Thi Xuan Binh
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 28-31
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (126 KB)  |  830 Views  384 Downloads
8
Optimizing supply chain management for competitive advantage in the marketing of petroleum products in Nigeria
Egbe Aneozeng Awo, Igbaji Patrick M and Oden Okoi Ubi
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 32-36
Abstract  |  Download  |  Country : Nigeria  |  File Size: (118 KB)  |  943 Views  440 Downloads
9
Production, marketing and processing of Fox nut: A case study of Tulsi Mahila self-help group of Dhamtari district of Chhattisgarh
Anil Kumar, Dr. MR Chandrakar, Rajendra Sahu and Aaush Singh
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 37-40
Abstract  |  Download  |  Country : India  |  File Size: (104 KB)  |  1098 Views  570 Downloads
10
Tourism marketing strategy conceptual framework
Pragalbh Shashi Kumar Jha and Dr. Avinash Kumar Mishra
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 41-43
Abstract  |  Download  |  Country : India  |  File Size: (494 KB)  |  136 Views  52 Downloads
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