2021, Vol. 3, Issue 2, Part A | International Journal of Research in Marketing Management and Sales

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2021, Vol. 3, Issue 2, Part A

		
		S. No.
		Title and Authors Name
		
1A study on influence of social media marketing on the youth buyer behavior with reference to Coimbatore city
Akshay R, Athulkrishna S, Krishna Prasad G, Sri Shyam Prathick and Dr. D Divya Prabha
DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.69
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 01-05
Abstract  |  Download  |  Country : India  |  File Size: (154 KB)  |  1135 Views  564 Downloads
2A study on the responsible consumption patterns of consumers with reference to Coimbatore District
Akshara Anand, Ghowri Nayagi S, Vishwajit M, Dr. D Divya Prabha and Dr. VB Mathipurani
DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.70
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 06-09
Abstract  |  Download  |  Country : India  |  File Size: (145 KB)  |  1132 Views  530 Downloads
3Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district
Bewin Chander R, Danush Priyadharshan, Danwin Dhamodarar V,  Dr. D Divya Prabha and Dr. VB Mathipurani
DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.71
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 10-14
Abstract  |  Download  |  Country : India  |  File Size: (144 KB)  |  1147 Views  516 Downloads
4Business performance of Astha gram Sangathan self help group (SHG): A case study of Raipur district of Chhattisgarh
Aman Kumar Gupta, Dr. AK Gauraha and Chetna Khandekar
DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.72
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 15-18
Abstract  |  Download  |  Country : India  |  File Size: (175 KB)  |  974 Views  459 Downloads
5Factors affecting consumer-buying motivations: An empirical study in the behavioral economics perspective
Aditi Khanna
DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.74
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 19-23
Abstract  |  Download  |  Country : India  |  File Size: (127 KB)  |  1488 Views  911 Downloads
6Green marketing and its importance
Dr. Rajeev Vashisht
DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.75
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 24-27
Abstract  |  Download  |  Country : India  |  File Size: (118 KB)  |  982 Views  478 Downloads
7Developing a sustainable sport-tourism event planning a case study in pulse production and trading company limited, Vietnam
Bui Duc Sinh, Nguyen Van Tien, Nguyen Van Thuy, Tran Lan Anh and Ngo Thi Xuan Binh
DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.77
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 28-31
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (126 KB)  |  903 Views  415 Downloads
8Optimizing supply chain management for competitive advantage in the marketing of petroleum products in Nigeria
Egbe Aneozeng Awo, Igbaji Patrick M and Oden Okoi Ubi
DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.78
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 32-36
Abstract  |  Download  |  Country : Nigeria  |  File Size: (118 KB)  |  1027 Views  482 Downloads
9Production, marketing and processing of Fox nut: A case study of Tulsi Mahila self-help group of Dhamtari district of Chhattisgarh
Anil Kumar, Dr. MR Chandrakar, Rajendra Sahu and Aaush Singh
DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.79
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 37-40
Abstract  |  Download  |  Country : India  |  File Size: (104 KB)  |  1198 Views  632 Downloads
10Tourism marketing strategy conceptual framework
Pragalbh Shashi Kumar Jha and Dr. Avinash Kumar Mishra
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 41-43
Abstract  |  Download  |  Country : India  |  File Size: (494 KB)  |  189 Views  79 Downloads
Subscribe Print Journal
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Impact Factor: RJIF 5.51
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	A study on influence of social media marketing on the youth buyer behavior with reference to Coimbatore city Akshay R, Athulkrishna S, Krishna Prasad G, Sri Shyam Prathick and Dr. D Divya Prabha DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.69 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 01-05 Abstract \| Download \| Country : India \| File Size: (154 KB) \| 1135 Views 564 Downloads
2	A study on the responsible consumption patterns of consumers with reference to Coimbatore District Akshara Anand, Ghowri Nayagi S, Vishwajit M, Dr. D Divya Prabha and Dr. VB Mathipurani DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.70 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 06-09 Abstract \| Download \| Country : India \| File Size: (145 KB) \| 1132 Views 530 Downloads
3	Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district Bewin Chander R, Danush Priyadharshan, Danwin Dhamodarar V, Dr. D Divya Prabha and Dr. VB Mathipurani DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.71 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 10-14 Abstract \| Download \| Country : India \| File Size: (144 KB) \| 1147 Views 516 Downloads
4	Business performance of Astha gram Sangathan self help group (SHG): A case study of Raipur district of Chhattisgarh Aman Kumar Gupta, Dr. AK Gauraha and Chetna Khandekar DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.72 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 15-18 Abstract \| Download \| Country : India \| File Size: (175 KB) \| 974 Views 459 Downloads
5	Factors affecting consumer-buying motivations: An empirical study in the behavioral economics perspective Aditi Khanna DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.74 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 19-23 Abstract \| Download \| Country : India \| File Size: (127 KB) \| 1488 Views 911 Downloads
6	Green marketing and its importance Dr. Rajeev Vashisht DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.75 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 24-27 Abstract \| Download \| Country : India \| File Size: (118 KB) \| 982 Views 478 Downloads
7	Developing a sustainable sport-tourism event planning a case study in pulse production and trading company limited, Vietnam Bui Duc Sinh, Nguyen Van Tien, Nguyen Van Thuy, Tran Lan Anh and Ngo Thi Xuan Binh DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.77 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 28-31 Abstract \| Download \| Country : Viet Nam \| File Size: (126 KB) \| 903 Views 415 Downloads
8	Optimizing supply chain management for competitive advantage in the marketing of petroleum products in Nigeria Egbe Aneozeng Awo, Igbaji Patrick M and Oden Okoi Ubi DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.78 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 32-36 Abstract \| Download \| Country : Nigeria \| File Size: (118 KB) \| 1027 Views 482 Downloads
9	Production, marketing and processing of Fox nut: A case study of Tulsi Mahila self-help group of Dhamtari district of Chhattisgarh Anil Kumar, Dr. MR Chandrakar, Rajendra Sahu and Aaush Singh DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.79 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 37-40 Abstract \| Download \| Country : India \| File Size: (104 KB) \| 1198 Views 632 Downloads
10	Tourism marketing strategy conceptual framework Pragalbh Shashi Kumar Jha and Dr. Avinash Kumar Mishra Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 41-43 Abstract \| Download \| Country : India \| File Size: (494 KB) \| 189 Views 79 Downloads

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S. No.	Title and Authors Name
1	A study on influence of social media marketing on the youth buyer behavior with reference to Coimbatore city Akshay R, Athulkrishna S, Krishna Prasad G, Sri Shyam Prathick and Dr. D Divya Prabha DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.69 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 01-05 Abstract \| Download \| Country : India \| File Size: (154 KB) \| 1135 Views 564 Downloads
2	A study on the responsible consumption patterns of consumers with reference to Coimbatore District Akshara Anand, Ghowri Nayagi S, Vishwajit M, Dr. D Divya Prabha and Dr. VB Mathipurani DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.70 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 06-09 Abstract \| Download \| Country : India \| File Size: (145 KB) \| 1132 Views 530 Downloads
3	Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district Bewin Chander R, Danush Priyadharshan, Danwin Dhamodarar V, Dr. D Divya Prabha and Dr. VB Mathipurani DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.71 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 10-14 Abstract \| Download \| Country : India \| File Size: (144 KB) \| 1147 Views 516 Downloads
4	Business performance of Astha gram Sangathan self help group (SHG): A case study of Raipur district of Chhattisgarh Aman Kumar Gupta, Dr. AK Gauraha and Chetna Khandekar DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.72 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 15-18 Abstract \| Download \| Country : India \| File Size: (175 KB) \| 974 Views 459 Downloads
5	Factors affecting consumer-buying motivations: An empirical study in the behavioral economics perspective Aditi Khanna DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.74 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 19-23 Abstract \| Download \| Country : India \| File Size: (127 KB) \| 1488 Views 911 Downloads
6	Green marketing and its importance Dr. Rajeev Vashisht DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.75 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 24-27 Abstract \| Download \| Country : India \| File Size: (118 KB) \| 982 Views 478 Downloads
7	Developing a sustainable sport-tourism event planning a case study in pulse production and trading company limited, Vietnam Bui Duc Sinh, Nguyen Van Tien, Nguyen Van Thuy, Tran Lan Anh and Ngo Thi Xuan Binh DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.77 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 28-31 Abstract \| Download \| Country : Viet Nam \| File Size: (126 KB) \| 903 Views 415 Downloads
8	Optimizing supply chain management for competitive advantage in the marketing of petroleum products in Nigeria Egbe Aneozeng Awo, Igbaji Patrick M and Oden Okoi Ubi DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.78 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 32-36 Abstract \| Download \| Country : Nigeria \| File Size: (118 KB) \| 1027 Views 482 Downloads
9	Production, marketing and processing of Fox nut: A case study of Tulsi Mahila self-help group of Dhamtari district of Chhattisgarh Anil Kumar, Dr. MR Chandrakar, Rajendra Sahu and Aaush Singh DOI: https://doi.org/10.33545/26633329.2021.v3.i2a.79 Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 37-40 Abstract \| Download \| Country : India \| File Size: (104 KB) \| 1198 Views 632 Downloads
10	Tourism marketing strategy conceptual framework Pragalbh Shashi Kumar Jha and Dr. Avinash Kumar Mishra Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 41-43 Abstract \| Download \| Country : India \| File Size: (494 KB) \| 189 Views 79 Downloads

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