2019, Vol. 1, Issue 1, Part A | International Journal of Research in Marketing Management and Sales

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2019, Vol. 1, Issue 1, Part A

		
		S. No.
		Title and Authors Name
		
1Branding: Concept, strategies, and decisions
Kanak Tara and Saumya Singh
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 01-04
Abstract  |  Download  |  Country : India  |  File Size: (127 KB)  |  2462 Views  1248 Downloads
2Marketing environment and environmental scanning
Ganesh Dangal and Ojash Dangal
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 05-09
Abstract  |  Download  |  Country : Nepal  |  File Size: (121 KB)  |  5813 Views  4586 Downloads
3Role of services in marketing
Abeda Sultana and Abu Nayeem Mohammad Salahuddin
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 10-13
Abstract  |  Download  |  Country : Bangladesh  |  File Size: (123 KB)  |  2806 Views  1626 Downloads
4Rural marketing in India: A detailed discussion
Belu Rani Barua and Farhanaz Rabbani
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 14-17
Abstract  |  Download  |  Country : Bangladesh  |  File Size: (130 KB)  |  2308 Views  1158 Downloads
5Sales management and personal selling
Tachia Chin and Ren-huai Liu
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 18-22
Abstract  |  Download  |  Country : China  |  File Size: (140 KB)  |  5941 Views  4671 Downloads
6Effect of promotional activities on brand loyalty of detergents among Nigerian university students: A study of veritas University Abuja
Marcus Garvey ORJI, Akhaine Mary Enose, Martha Ebere Ezimmuo and ABBA Solomon Boman
DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.7
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 30-39
Abstract  |  Download  |  Country : Nigeria  |  File Size: (213 KB)  |  2425 Views  1176 Downloads
7Health impact of irrigation scheme on its immediate environment
Muslim Diekola Akanmu, Animashaun Adedayo Wale and Fabunmi John Ademola
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 40-50
Abstract  |  Download  |  Country : Malaysia  |  File Size: (352 KB)  |  2122 Views  988 Downloads
8New paradigm of customer’s behavior towards digital marketing
Dr. Rakesh Shirase
DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.9
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 51-56
Abstract  |  Download  |  Country : India  |  File Size: (215 KB)  |  1972 Views  892 Downloads
9Role of descriptive technology in transforming business and marketing: A survey based investigation
Madhu Khanna
DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.73
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 57-60
Abstract  |  Download  |  Country : India  |  File Size: (152 KB)  |  1225 Views  503 Downloads
10Study on the importance of geographical indication and its registration review in India
Dr. Tejashree P Patankar
DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.90
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 61-66
Abstract  |  Download  |  Country : India  |  File Size: (198 KB)  |  1301 Views  512 Downloads
11Analysis of Bihar's food processing sector in the context of India's future global market system
Dr. Md. Tanweeer Alam
DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.117
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 67-71
Abstract  |  Download  |  Country : India  |  File Size: (136 KB)  |  1155 Views  656 Downloads
12Navigating the digital landscape: Strategies and challenges in contemporary digital marketing
Dr. Surinder Kaur and Parminder Kaur
DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.137
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 72-82
Abstract  |  Download  |  Country : India  |  File Size: (457 KB)  |  1374 Views  574 Downloads
13Impact and role of sales promotion on FMCG
Dr. Diwakar Tripathi
DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.157
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 83-88
Abstract  |  Download  |  Country : India  |  File Size: (370 KB)  |  1361 Views  887 Downloads
Subscribe Print Journal
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	Branding: Concept, strategies, and decisions Kanak Tara and Saumya Singh Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 01-04 Abstract \| Download \| Country : India \| File Size: (127 KB) \| 2462 Views 1248 Downloads
2	Marketing environment and environmental scanning Ganesh Dangal and Ojash Dangal Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 05-09 Abstract \| Download \| Country : Nepal \| File Size: (121 KB) \| 5813 Views 4586 Downloads
3	Role of services in marketing Abeda Sultana and Abu Nayeem Mohammad Salahuddin Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 10-13 Abstract \| Download \| Country : Bangladesh \| File Size: (123 KB) \| 2806 Views 1626 Downloads
4	Rural marketing in India: A detailed discussion Belu Rani Barua and Farhanaz Rabbani Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 14-17 Abstract \| Download \| Country : Bangladesh \| File Size: (130 KB) \| 2308 Views 1158 Downloads
5	Sales management and personal selling Tachia Chin and Ren-huai Liu Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 18-22 Abstract \| Download \| Country : China \| File Size: (140 KB) \| 5941 Views 4671 Downloads
6	Effect of promotional activities on brand loyalty of detergents among Nigerian university students: A study of veritas University Abuja Marcus Garvey ORJI, Akhaine Mary Enose, Martha Ebere Ezimmuo and ABBA Solomon Boman DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.7 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 30-39 Abstract \| Download \| Country : Nigeria \| File Size: (213 KB) \| 2425 Views 1176 Downloads
7	Health impact of irrigation scheme on its immediate environment Muslim Diekola Akanmu, Animashaun Adedayo Wale and Fabunmi John Ademola Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 40-50 Abstract \| Download \| Country : Malaysia \| File Size: (352 KB) \| 2122 Views 988 Downloads
8	New paradigm of customer’s behavior towards digital marketing Dr. Rakesh Shirase DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.9 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 51-56 Abstract \| Download \| Country : India \| File Size: (215 KB) \| 1972 Views 892 Downloads
9	Role of descriptive technology in transforming business and marketing: A survey based investigation Madhu Khanna DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.73 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 57-60 Abstract \| Download \| Country : India \| File Size: (152 KB) \| 1225 Views 503 Downloads
10	Study on the importance of geographical indication and its registration review in India Dr. Tejashree P Patankar DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.90 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 61-66 Abstract \| Download \| Country : India \| File Size: (198 KB) \| 1301 Views 512 Downloads
11	Analysis of Bihar's food processing sector in the context of India's future global market system Dr. Md. Tanweeer Alam DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.117 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 67-71 Abstract \| Download \| Country : India \| File Size: (136 KB) \| 1155 Views 656 Downloads
12	Navigating the digital landscape: Strategies and challenges in contemporary digital marketing Dr. Surinder Kaur and Parminder Kaur DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.137 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 72-82 Abstract \| Download \| Country : India \| File Size: (457 KB) \| 1374 Views 574 Downloads
13	Impact and role of sales promotion on FMCG Dr. Diwakar Tripathi DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.157 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 83-88 Abstract \| Download \| Country : India \| File Size: (370 KB) \| 1361 Views 887 Downloads

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S. No.	Title and Authors Name
1	Branding: Concept, strategies, and decisions Kanak Tara and Saumya Singh Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 01-04 Abstract \| Download \| Country : India \| File Size: (127 KB) \| 2462 Views 1248 Downloads
2	Marketing environment and environmental scanning Ganesh Dangal and Ojash Dangal Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 05-09 Abstract \| Download \| Country : Nepal \| File Size: (121 KB) \| 5813 Views 4586 Downloads
3	Role of services in marketing Abeda Sultana and Abu Nayeem Mohammad Salahuddin Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 10-13 Abstract \| Download \| Country : Bangladesh \| File Size: (123 KB) \| 2806 Views 1626 Downloads
4	Rural marketing in India: A detailed discussion Belu Rani Barua and Farhanaz Rabbani Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 14-17 Abstract \| Download \| Country : Bangladesh \| File Size: (130 KB) \| 2308 Views 1158 Downloads
5	Sales management and personal selling Tachia Chin and Ren-huai Liu Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 18-22 Abstract \| Download \| Country : China \| File Size: (140 KB) \| 5941 Views 4671 Downloads
6	Effect of promotional activities on brand loyalty of detergents among Nigerian university students: A study of veritas University Abuja Marcus Garvey ORJI, Akhaine Mary Enose, Martha Ebere Ezimmuo and ABBA Solomon Boman DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.7 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 30-39 Abstract \| Download \| Country : Nigeria \| File Size: (213 KB) \| 2425 Views 1176 Downloads
7	Health impact of irrigation scheme on its immediate environment Muslim Diekola Akanmu, Animashaun Adedayo Wale and Fabunmi John Ademola Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 40-50 Abstract \| Download \| Country : Malaysia \| File Size: (352 KB) \| 2122 Views 988 Downloads
8	New paradigm of customer’s behavior towards digital marketing Dr. Rakesh Shirase DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.9 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 51-56 Abstract \| Download \| Country : India \| File Size: (215 KB) \| 1972 Views 892 Downloads
9	Role of descriptive technology in transforming business and marketing: A survey based investigation Madhu Khanna DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.73 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 57-60 Abstract \| Download \| Country : India \| File Size: (152 KB) \| 1225 Views 503 Downloads
10	Study on the importance of geographical indication and its registration review in India Dr. Tejashree P Patankar DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.90 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 61-66 Abstract \| Download \| Country : India \| File Size: (198 KB) \| 1301 Views 512 Downloads
11	Analysis of Bihar's food processing sector in the context of India's future global market system Dr. Md. Tanweeer Alam DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.117 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 67-71 Abstract \| Download \| Country : India \| File Size: (136 KB) \| 1155 Views 656 Downloads
12	Navigating the digital landscape: Strategies and challenges in contemporary digital marketing Dr. Surinder Kaur and Parminder Kaur DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.137 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 72-82 Abstract \| Download \| Country : India \| File Size: (457 KB) \| 1374 Views 574 Downloads
13	Impact and role of sales promotion on FMCG Dr. Diwakar Tripathi DOI: https://doi.org/10.33545/26633329.2019.v1.i1a.157 Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 83-88 Abstract \| Download \| Country : India \| File Size: (370 KB) \| 1361 Views 887 Downloads

Impact Factor (RJIF): 5.89, P-ISSN: 2663-3329, E-ISSN: 2663-3337

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