International Journal of Research in Marketing Management and Sales
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  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2019, Vol. 1, Issue 1, Part A
S. No. Title and Authors Name
1
Branding: Concept, strategies, and decisions
Kanak Tara and Saumya Singh
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 01-04
Abstract  |  Download  |  Country : India  |  File Size: (127 KB)  |  1742 Views  843 Downloads
2
Marketing environment and environmental scanning
Ganesh Dangal and Ojash Dangal
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 05-09
Abstract  |  Download  |  Country : Nepal  |  File Size: (121 KB)  |  3117 Views  2248 Downloads
3
Role of services in marketing
Abeda Sultana and Abu Nayeem Mohammad Salahuddin
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 10-13
Abstract  |  Download  |  Country : Bangladesh  |  File Size: (123 KB)  |  1650 Views  799 Downloads
4
Rural marketing in India: A detailed discussion
Belu Rani Barua and Farhanaz Rabbani
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 14-17
Abstract  |  Download  |  Country : Bangladesh  |  File Size: (130 KB)  |  1576 Views  757 Downloads
5
Sales management and personal selling
Tachia Chin and Ren-huai Liu
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 18-22
Abstract  |  Download  |  Country : China  |  File Size: (140 KB)  |  2854 Views  2033 Downloads
6
Effect of promotional activities on brand loyalty of detergents among Nigerian university students: A study of veritas University Abuja
Marcus Garvey ORJI, Akhaine Mary Enose, Martha Ebere Ezimmuo and ABBA Solomon Boman
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 30-39
Abstract  |  Download  |  Country : Nigeria  |  File Size: (213 KB)  |  1729 Views  869 Downloads
7
Health impact of irrigation scheme on its immediate environment
Muslim Diekola Akanmu, Animashaun Adedayo Wale and Fabunmi John Ademola
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 40-50
Abstract  |  Download  |  Country : Malaysia  |  File Size: (352 KB)  |  1569 Views  759 Downloads
8
New paradigm of customer’s behavior towards digital marketing
Dr. Rakesh Shirase
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 51-56
Abstract  |  Download  |  Country : India  |  File Size: (215 KB)  |  1481 Views  671 Downloads
9
Role of descriptive technology in transforming business and marketing: A survey based investigation
Madhu Khanna
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 57-60
Abstract  |  Download  |  Country : India  |  File Size: (152 KB)  |  734 Views  312 Downloads
10
Study on the importance of geographical indication and its registration review in India
Dr. Tejashree P Patankar
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 61-66
Abstract  |  Download  |  Country : India  |  File Size: (198 KB)  |  730 Views  296 Downloads
11
Analysis of Bihar's food processing sector in the context of India's future global market system
Dr. Md. Tanweeer Alam
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 67-71
Abstract  |  Download  |  Country : India  |  File Size: (136 KB)  |  385 Views  168 Downloads
12
Navigating the digital landscape: Strategies and challenges in contemporary digital marketing
Dr. Surinder Kaur and Parminder Kaur
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 72-82
Abstract  |  Download  |  Country : India  |  File Size: (457 KB)  |  149 Views  68 Downloads
13
Impact and role of sales promotion on FMCG
Dr. Diwakar Tripathi
Int. J. Res. Marketing Manage. Sales, 2019; 1(1): 83-88
Abstract  |  Download  |  Country : India  |  File Size: (370 KB)  |  101 Views  37 Downloads
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