International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2021, Vol. 3, Issue 2, Part B
S. No. Title and Authors Name
1
Contemporary marketing strategy: ambush marketing – with low budget, but augmented customer attention
Dr. Kesavulu Poola and Dr. V Lavakumar
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 71-73
Abstract  |  Download  |  Country : India  |  File Size: (120 KB)  |  1176 Views  565 Downloads
2
The significant role and impact of customer relationship management practices in the banks: A customers’ satisfaction survey
Dr. Harshit Sharma and Dr. Sanjay Kumar Saini
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 74-78
Abstract  |  Download  |  Country : India  |  File Size: (153 KB)  |  1217 Views  603 Downloads
3
The global impact of Covid-19 in marketing processes and policies
Pannacara
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 79-80
Abstract  |  Download  |  Country : Myanmar  |  File Size: (110 KB)  |  1067 Views  533 Downloads
4
The application of technology in reviving the tourism & hospitality industry in post Covid-19 scenario
Pannacara
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 81-82
Abstract  |  Download  |  Country : Myanmar  |  File Size: (117 KB)  |  1063 Views  484 Downloads
5
A study of problems of stock exchange in India
Dr. Hema Singla
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 83-85
Abstract  |  Download  |  Country : India  |  File Size: (101 KB)  |  956 Views  432 Downloads
6
The influence of colour perceptions on consumer brand personality in emerging African economies: Evidence from Mauritius
Sahye Kooldeep and Juwaheer Thanika Devi
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 86-91
Abstract  |  Download  |  Country : Mauritius  |  File Size: (198 KB)  |  1036 Views  510 Downloads
7
Impact of social media advertising on consumers’ online buying behaviour post COVID-19
Dr. Harshit Sharma and Komal Purohit
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 92-94
Abstract  |  Download  |  Country : India  |  File Size: (105 KB)  |  1334 Views  658 Downloads
8
Attitudinal analysis of consumers towards organic food: A farmers’ perspective
Dr. Imrana Khan and Rajni Tuteja
Int. J. Res. Marketing Manage. Sales, 2021; 3(2): 95-98
Abstract  |  Download  |  Country : India  |  File Size: (138 KB)  |  924 Views  424 Downloads
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