2023, Vol. 5, Issue 1, Part A | International Journal of Research in Marketing Management and Sales

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2023, Vol. 5, Issue 1, Part A

		
		S. No.
		Title and Authors Name
		
1A study on transport facilities for school understudy in Theni area of Tamil Nadu
Rajavel P and Dr. Sumathi C
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.113
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 01-04
Abstract  |  Download  |  Country : India  |  File Size: (129 KB)  |  949 Views  448 Downloads
2Consumer segmentation of the affordable luxury apparel market in India
Sheena Gupta and Dr. Sougata Banerjee
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.114
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 05-11
Abstract  |  Download  |  Country : India  |  File Size: (179 KB)  |  1568 Views  857 Downloads
3Constraints in the production and marketing of mustard in Surguja district of Chhattisgarh  
Siya Ram, Suryaprakash Sahu, Virendra Kumar Choudhary and Kajal
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.115
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 12-17
Abstract  |  Download  |  Country : India  |  File Size: (166 KB)  |  1028 Views  438 Downloads
4Market structure and conduct: A performance check on edible oil markets in the Niger delta region of Nigeria
Okompu Davina Aberji, Prosper E Edoja and Pius Chinwuba IKE
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.116
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 18-24
Abstract  |  Download  |  Country : Nigeria  |  File Size: (250 KB)  |  1000 Views  467 Downloads
5The role of financial technology in enhancing financial literacy & inclusion among low-income households in India
Shweta Kulshrestha
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.118
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 25-30
Abstract  |  Download  |  Country : India  |  File Size: (162 KB)  |  2365 Views  955 Downloads
6دور نظم المعلومات التسويقية في تعزيز التسويق الريادي
هند حسن محمد، ريناس ابابكر شاكر
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.119
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 31-42
Abstract  |  Download  |  Country : Iraq  |  File Size: (311 KB)  |  1159 Views  497 Downloads
7To study the effect of emotional TV advertisement on buying preference of consumers
Ankur Shukla and Dr. Virendra Singh
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.120
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 44-47
Abstract  |  Download  |  Country : India  |  File Size: (459 KB)  |  972 Views  440 Downloads
8Sentiment analysis on the brand recall of twitter data with the tool of NCSU tweet sentiment visualization
Manimegalai D and Vishwaa Srinivas V
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.121
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 48-53
Abstract  |  Download  |  Country : India  |  File Size: (247 KB)  |  1105 Views  447 Downloads
9Demographic and psychographic study of online buying behaviour
Sazid Khan and Dilip Singh Rana
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.122
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 54-58
Abstract  |  Download  |  Country : India  |  File Size: (162 KB)  |  1189 Views  600 Downloads
10Role of corporate social responsibility (CSR) in brand development
Dr. Ganesh Appasaheb Jagtap
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.123
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 59-64
Abstract  |  Download  |  Country : India  |  File Size: (486 KB)  |  1012 Views  625 Downloads
11Problem faced in marketing of agriculture products in Bihar
Baidyanath Roy and Dr. Manikant Jha
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.135
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 65-68
Abstract  |  Download  |  Country : India  |  File Size: (452 KB)  |  991 Views  660 Downloads
12बिहार में कृषि, कृषि विपणन तथा भंडारण की वर्त्तमान  दशा
मनोज कुमार, डाॅ. देवेन्द्र चैधरी
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.136
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 69-73
Abstract  |  Download  |  Country : India  |  File Size: (402 KB)  |  1315 Views  1029 Downloads
13Exploring the role of value co-creation in banking: A customer-centric approach
Surbhi Sethi
DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.238
Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 74-77
Abstract  |  Download  |  Country : India  |  File Size: (360 KB)  |  31 Views  18 Downloads
Subscribe Print Journal
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	A study on transport facilities for school understudy in Theni area of Tamil Nadu Rajavel P and Dr. Sumathi C DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.113 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 01-04 Abstract \| Download \| Country : India \| File Size: (129 KB) \| 949 Views 448 Downloads
2	Consumer segmentation of the affordable luxury apparel market in India Sheena Gupta and Dr. Sougata Banerjee DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.114 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 05-11 Abstract \| Download \| Country : India \| File Size: (179 KB) \| 1568 Views 857 Downloads
3	Constraints in the production and marketing of mustard in Surguja district of Chhattisgarh Siya Ram, Suryaprakash Sahu, Virendra Kumar Choudhary and Kajal DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.115 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 12-17 Abstract \| Download \| Country : India \| File Size: (166 KB) \| 1028 Views 438 Downloads
4	Market structure and conduct: A performance check on edible oil markets in the Niger delta region of Nigeria Okompu Davina Aberji, Prosper E Edoja and Pius Chinwuba IKE DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.116 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 18-24 Abstract \| Download \| Country : Nigeria \| File Size: (250 KB) \| 1000 Views 467 Downloads
5	The role of financial technology in enhancing financial literacy & inclusion among low-income households in India Shweta Kulshrestha DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.118 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 25-30 Abstract \| Download \| Country : India \| File Size: (162 KB) \| 2365 Views 955 Downloads
6	دور نظم المعلومات التسويقية في تعزيز التسويق الريادي هند حسن محمد، ريناس ابابكر شاكر DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.119 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 31-42 Abstract \| Download \| Country : Iraq \| File Size: (311 KB) \| 1159 Views 497 Downloads
7	To study the effect of emotional TV advertisement on buying preference of consumers Ankur Shukla and Dr. Virendra Singh DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.120 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 44-47 Abstract \| Download \| Country : India \| File Size: (459 KB) \| 972 Views 440 Downloads
8	Sentiment analysis on the brand recall of twitter data with the tool of NCSU tweet sentiment visualization Manimegalai D and Vishwaa Srinivas V DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.121 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 48-53 Abstract \| Download \| Country : India \| File Size: (247 KB) \| 1105 Views 447 Downloads
9	Demographic and psychographic study of online buying behaviour Sazid Khan and Dilip Singh Rana DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.122 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 54-58 Abstract \| Download \| Country : India \| File Size: (162 KB) \| 1189 Views 600 Downloads
10	Role of corporate social responsibility (CSR) in brand development Dr. Ganesh Appasaheb Jagtap DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.123 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 59-64 Abstract \| Download \| Country : India \| File Size: (486 KB) \| 1012 Views 625 Downloads
11	Problem faced in marketing of agriculture products in Bihar Baidyanath Roy and Dr. Manikant Jha DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.135 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 65-68 Abstract \| Download \| Country : India \| File Size: (452 KB) \| 991 Views 660 Downloads
12	बिहार में कृषि, कृषि विपणन तथा भंडारण की वर्त्तमान दशा मनोज कुमार, डाॅ. देवेन्द्र चैधरी DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.136 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 69-73 Abstract \| Download \| Country : India \| File Size: (402 KB) \| 1315 Views 1029 Downloads
13	Exploring the role of value co-creation in banking: A customer-centric approach Surbhi Sethi DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.238 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 74-77 Abstract \| Download \| Country : India \| File Size: (360 KB) \| 31 Views 18 Downloads

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S. No.	Title and Authors Name
1	A study on transport facilities for school understudy in Theni area of Tamil Nadu Rajavel P and Dr. Sumathi C DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.113 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 01-04 Abstract \| Download \| Country : India \| File Size: (129 KB) \| 949 Views 448 Downloads
2	Consumer segmentation of the affordable luxury apparel market in India Sheena Gupta and Dr. Sougata Banerjee DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.114 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 05-11 Abstract \| Download \| Country : India \| File Size: (179 KB) \| 1568 Views 857 Downloads
3	Constraints in the production and marketing of mustard in Surguja district of Chhattisgarh Siya Ram, Suryaprakash Sahu, Virendra Kumar Choudhary and Kajal DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.115 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 12-17 Abstract \| Download \| Country : India \| File Size: (166 KB) \| 1028 Views 438 Downloads
4	Market structure and conduct: A performance check on edible oil markets in the Niger delta region of Nigeria Okompu Davina Aberji, Prosper E Edoja and Pius Chinwuba IKE DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.116 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 18-24 Abstract \| Download \| Country : Nigeria \| File Size: (250 KB) \| 1000 Views 467 Downloads
5	The role of financial technology in enhancing financial literacy & inclusion among low-income households in India Shweta Kulshrestha DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.118 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 25-30 Abstract \| Download \| Country : India \| File Size: (162 KB) \| 2365 Views 955 Downloads
6	دور نظم المعلومات التسويقية في تعزيز التسويق الريادي هند حسن محمد، ريناس ابابكر شاكر DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.119 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 31-42 Abstract \| Download \| Country : Iraq \| File Size: (311 KB) \| 1159 Views 497 Downloads
7	To study the effect of emotional TV advertisement on buying preference of consumers Ankur Shukla and Dr. Virendra Singh DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.120 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 44-47 Abstract \| Download \| Country : India \| File Size: (459 KB) \| 972 Views 440 Downloads
8	Sentiment analysis on the brand recall of twitter data with the tool of NCSU tweet sentiment visualization Manimegalai D and Vishwaa Srinivas V DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.121 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 48-53 Abstract \| Download \| Country : India \| File Size: (247 KB) \| 1105 Views 447 Downloads
9	Demographic and psychographic study of online buying behaviour Sazid Khan and Dilip Singh Rana DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.122 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 54-58 Abstract \| Download \| Country : India \| File Size: (162 KB) \| 1189 Views 600 Downloads
10	Role of corporate social responsibility (CSR) in brand development Dr. Ganesh Appasaheb Jagtap DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.123 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 59-64 Abstract \| Download \| Country : India \| File Size: (486 KB) \| 1012 Views 625 Downloads
11	Problem faced in marketing of agriculture products in Bihar Baidyanath Roy and Dr. Manikant Jha DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.135 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 65-68 Abstract \| Download \| Country : India \| File Size: (452 KB) \| 991 Views 660 Downloads
12	बिहार में कृषि, कृषि विपणन तथा भंडारण की वर्त्तमान दशा मनोज कुमार, डाॅ. देवेन्द्र चैधरी DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.136 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 69-73 Abstract \| Download \| Country : India \| File Size: (402 KB) \| 1315 Views 1029 Downloads
13	Exploring the role of value co-creation in banking: A customer-centric approach Surbhi Sethi DOI: https://doi.org/10.33545/26633329.2023.v5.i1a.238 Int. J. Res. Marketing Manage. Sales, 2023; 5(1): 74-77 Abstract \| Download \| Country : India \| File Size: (360 KB) \| 31 Views 18 Downloads

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