International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2024, Vol. 6, Issue 1, Part B
S. No. Title and Authors Name
1
Role of store image and customer trust on purchase intention of private label brands
Sindhuja K and Dr. S Vennila Fathima Rani
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 106-112
Abstract  |  Download  |  Country : India  |  File Size: (428 KB)  |  405 Views  175 Downloads
2
Consumer preferences and market trends in plant-based milk consumption
Ahmet Kaya and Nuray Uzilday
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 113-116
Abstract  |  Download  |  Country : Turkey  |  File Size: (351 KB)  |  964 Views  667 Downloads
3
Impulsive purchasing patterns among women consumers: A study
Soumen Nath, Soumi Chakraborty and Dr. Kallal Banerjee
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 117-119
Abstract  |  Download  |  Country : India  |  File Size: (283 KB)  |  421 Views  179 Downloads
4
Auto-sales: A machine learning and data mining driven business analytics system
Avik Roy, Nibedita Dey, Joy Chakraborty, Ashis Kumar Prasad, Priyanshu Chakraborty and Somsubhra Gupta
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 120-124
Abstract  |  Download  |  Country : India  |  File Size: (326 KB)  |  347 Views  166 Downloads
5
Empowering growth: Unravelling dynamics and strategies for effective rural marketing in the Indian context
Shafique Ahmed and Dr. Samiran Sur
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 125-130
Abstract  |  Download  |  Country : India  |  File Size: (186 KB)  |  347 Views  156 Downloads
6
The impact of gray marketing on the consumer purchasing decision-making process / an exploratory study of the opinions of a sample of customers of perfume shops in the city of Mosul
Dr. Hind Khuder AL-qaisi
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 131-136
Abstract  |  Download  |  Country : Iraq  |  File Size: (760 KB)  |  344 Views  137 Downloads
7
A study on adaptation of youth preference in green cosmetic industry
Shivani Hazra, Sourav Chatterjee, Rana Majumdar and Kallal Banerjee
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 137-141
Abstract  |  Download  |  Country : India  |  File Size: (447 KB)  |  378 Views  192 Downloads
8
Harmonizing messages, engaging audiences: Exploring effective strategies and outcomes of integrated marketing communication in the digital age
Shafique Ahmed, Dr. Samiran Sur, Dr. Mainak Chakraborty, Arpita Das, Gargi Ghosh and Ayanangshu Mondal
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 142-147
Abstract  |  Download  |  Country : India  |  File Size: (449 KB)  |  421 Views  190 Downloads
9
Study of the impact of influencer marketing on the buying behaviour of teenagers
Akshita
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 148-154
Abstract  |  Download  |  Country : India  |  File Size: (646 KB)  |  1945 Views  1531 Downloads
10
Exploring fintech adoption factors and their impact on satisfaction with respect to fintech solutions among woman users in Chennai
R Lakshmi and Dr. S Vennila Fatima Rani
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 155-159
Abstract  |  Download  |  Country : India  |  File Size: (599 KB)  |  390 Views  239 Downloads
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