International Journal of Research in Marketing Management and Sales
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2024, Vol. 6, Issue 1, Part B
S. No. Title and Authors Name
1
Role of store image and customer trust on purchase intention of private label brands
Sindhuja K and Dr. S Vennila Fathima Rani
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 106-112
Abstract  |  Download  |  Country : India  |  File Size: (428 KB)  |  72 Views  26 Downloads
2
Consumer preferences and market trends in plant-based milk consumption
Ahmet Kaya and Nuray Uzilday
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 113-116
Abstract  |  Download  |  Country : Turkey  |  File Size: (351 KB)  |  85 Views  48 Downloads
3
Impulsive purchasing patterns among women consumers: A study
Soumen Nath, Soumi Chakraborty and Dr. Kallal Banerjee
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 117-119
Abstract  |  Download  |  Country : India  |  File Size: (283 KB)  |  52 Views  21 Downloads
4
Auto-sales: A machine learning and data mining driven business analytics system
Avik Roy, Nibedita Dey, Joy Chakraborty, Ashis Kumar Prasad, Priyanshu Chakraborty and Somsubhra Gupta
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 120-124
Abstract  |  Download  |  Country : India  |  File Size: (326 KB)  |  48 Views  23 Downloads
5
Empowering growth: Unravelling dynamics and strategies for effective rural marketing in the Indian context
Shafique Ahmed and Dr. Samiran Sur
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 125-130
Abstract  |  Download  |  Country : India  |  File Size: (186 KB)  |  44 Views  13 Downloads
6
The impact of gray marketing on the consumer purchasing decision-making process / an exploratory study of the opinions of a sample of customers of perfume shops in the city of Mosul
Dr. Hind Khuder AL-qaisi
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 131-136
Abstract  |  Download  |  Country : Iraq  |  File Size: (760 KB)  |  26 Views  13 Downloads
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