Title and Authors Name |
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Role of store image and customer trust on purchase intention of private label brands Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 106-112 |
Consumer preferences and market trends in plant-based milk consumption Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 113-116 |
Impulsive purchasing patterns among women consumers: A study Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 117-119 |
Auto-sales: A machine learning and data mining driven business analytics system Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 120-124 |
Empowering growth: Unravelling dynamics and strategies for effective rural marketing in the Indian context Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 125-130 |
The impact of gray marketing on the consumer purchasing decision-making process / an exploratory study of the opinions of a sample of customers of perfume shops in the city of Mosul Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 131-136 |
A study on adaptation of youth preference in green cosmetic industry Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 137-141 |
Harmonizing messages, engaging audiences: Exploring effective strategies and outcomes of integrated marketing communication in the digital age Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 142-147 |
Study of the impact of influencer marketing on the buying behaviour of teenagers Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 148-154 |
Exploring fintech adoption factors and their impact on satisfaction with respect to fintech solutions among woman users in Chennai Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 155-159 |