2024, Vol. 6, Issue 1, Part B | International Journal of Research in Marketing Management and Sales

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E-ISSN: 2663-3337
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2024, Vol. 6, Issue 1, Part B

		
		S. No.
		Title and Authors Name
		
1Role of store image and customer trust on purchase intention of private label brands
Sindhuja K and Dr. S Vennila Fathima Rani
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.156
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 106-112
Abstract  |  Download  |  Country : India  |  File Size: (428 KB)  |  126 Views  50 Downloads
2Consumer preferences and market trends in plant-based milk consumption
Ahmet Kaya and Nuray Uzilday
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.158
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 113-116
Abstract  |  Download  |  Country : Turkey  |  File Size: (351 KB)  |  176 Views  111 Downloads
3Impulsive purchasing patterns among women consumers: A study
Soumen Nath, Soumi Chakraborty and Dr. Kallal Banerjee
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.159
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 117-119
Abstract  |  Download  |  Country : India  |  File Size: (283 KB)  |  104 Views  44 Downloads
4Auto-sales: A machine learning and data mining driven business analytics system
Avik Roy, Nibedita Dey, Joy Chakraborty, Ashis Kumar Prasad, Priyanshu Chakraborty and Somsubhra Gupta
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.160
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 120-124
Abstract  |  Download  |  Country : India  |  File Size: (326 KB)  |  99 Views  48 Downloads
5Empowering growth: Unravelling dynamics and strategies for effective rural marketing in the Indian context
Shafique Ahmed and Dr. Samiran Sur
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.161
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 125-130
Abstract  |  Download  |  Country : India  |  File Size: (186 KB)  |  88 Views  32 Downloads
6The impact of gray marketing on the consumer purchasing decision-making process / an exploratory study of the opinions of a sample of customers of perfume shops in the city of Mosul
Dr. Hind Khuder AL-qaisi
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.162
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 131-136
Abstract  |  Download  |  Country : Iraq  |  File Size: (760 KB)  |  98 Views  39 Downloads
7A study on adaptation of youth preference in green cosmetic industry
Shivani Hazra, Sourav Chatterjee, Rana Majumdar and Kallal Banerjee
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.163
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 137-141
Abstract  |  Download  |  Country : India  |  File Size: (447 KB)  |  81 Views  35 Downloads
8Harmonizing messages, engaging audiences: Exploring effective strategies and outcomes of integrated marketing communication in the digital age
Shafique Ahmed, Dr. Samiran Sur, Dr. Mainak Chakraborty, Arpita Das, Gargi Ghosh and Ayanangshu Mondal
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.164
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 142-147
Abstract  |  Download  |  Country : India  |  File Size: (449 KB)  |  84 Views  41 Downloads
9Study of the impact of influencer marketing on the buying behaviour of teenagers
Akshita
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.165
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 148-154
Abstract  |  Download  |  Country : India  |  File Size: (646 KB)  |  143 Views  87 Downloads
10Exploring fintech adoption factors and their impact on satisfaction with respect to fintech solutions among woman users in Chennai
R Lakshmi and Dr. S Vennila Fatima Rani
DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.166
Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 155-159
Abstract  |  Download  |  Country : India  |  File Size: (599 KB)  |  60 Views  25 Downloads
Subscribe Print Journal
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Impact Factor: RJIF 5.51
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	Role of store image and customer trust on purchase intention of private label brands Sindhuja K and Dr. S Vennila Fathima Rani DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.156 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 106-112 Abstract \| Download \| Country : India \| File Size: (428 KB) \| 126 Views 50 Downloads
2	Consumer preferences and market trends in plant-based milk consumption Ahmet Kaya and Nuray Uzilday DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.158 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 113-116 Abstract \| Download \| Country : Turkey \| File Size: (351 KB) \| 176 Views 111 Downloads
3	Impulsive purchasing patterns among women consumers: A study Soumen Nath, Soumi Chakraborty and Dr. Kallal Banerjee DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.159 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 117-119 Abstract \| Download \| Country : India \| File Size: (283 KB) \| 104 Views 44 Downloads
4	Auto-sales: A machine learning and data mining driven business analytics system Avik Roy, Nibedita Dey, Joy Chakraborty, Ashis Kumar Prasad, Priyanshu Chakraborty and Somsubhra Gupta DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.160 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 120-124 Abstract \| Download \| Country : India \| File Size: (326 KB) \| 99 Views 48 Downloads
5	Empowering growth: Unravelling dynamics and strategies for effective rural marketing in the Indian context Shafique Ahmed and Dr. Samiran Sur DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.161 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 125-130 Abstract \| Download \| Country : India \| File Size: (186 KB) \| 88 Views 32 Downloads
6	The impact of gray marketing on the consumer purchasing decision-making process / an exploratory study of the opinions of a sample of customers of perfume shops in the city of Mosul Dr. Hind Khuder AL-qaisi DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.162 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 131-136 Abstract \| Download \| Country : Iraq \| File Size: (760 KB) \| 98 Views 39 Downloads
7	A study on adaptation of youth preference in green cosmetic industry Shivani Hazra, Sourav Chatterjee, Rana Majumdar and Kallal Banerjee DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.163 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 137-141 Abstract \| Download \| Country : India \| File Size: (447 KB) \| 81 Views 35 Downloads
8	Harmonizing messages, engaging audiences: Exploring effective strategies and outcomes of integrated marketing communication in the digital age Shafique Ahmed, Dr. Samiran Sur, Dr. Mainak Chakraborty, Arpita Das, Gargi Ghosh and Ayanangshu Mondal DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.164 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 142-147 Abstract \| Download \| Country : India \| File Size: (449 KB) \| 84 Views 41 Downloads
9	Study of the impact of influencer marketing on the buying behaviour of teenagers Akshita DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.165 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 148-154 Abstract \| Download \| Country : India \| File Size: (646 KB) \| 143 Views 87 Downloads
10	Exploring fintech adoption factors and their impact on satisfaction with respect to fintech solutions among woman users in Chennai R Lakshmi and Dr. S Vennila Fatima Rani DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.166 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 155-159 Abstract \| Download \| Country : India \| File Size: (599 KB) \| 60 Views 25 Downloads

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S. No.	Title and Authors Name
1	Role of store image and customer trust on purchase intention of private label brands Sindhuja K and Dr. S Vennila Fathima Rani DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.156 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 106-112 Abstract \| Download \| Country : India \| File Size: (428 KB) \| 126 Views 50 Downloads
2	Consumer preferences and market trends in plant-based milk consumption Ahmet Kaya and Nuray Uzilday DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.158 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 113-116 Abstract \| Download \| Country : Turkey \| File Size: (351 KB) \| 176 Views 111 Downloads
3	Impulsive purchasing patterns among women consumers: A study Soumen Nath, Soumi Chakraborty and Dr. Kallal Banerjee DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.159 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 117-119 Abstract \| Download \| Country : India \| File Size: (283 KB) \| 104 Views 44 Downloads
4	Auto-sales: A machine learning and data mining driven business analytics system Avik Roy, Nibedita Dey, Joy Chakraborty, Ashis Kumar Prasad, Priyanshu Chakraborty and Somsubhra Gupta DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.160 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 120-124 Abstract \| Download \| Country : India \| File Size: (326 KB) \| 99 Views 48 Downloads
5	Empowering growth: Unravelling dynamics and strategies for effective rural marketing in the Indian context Shafique Ahmed and Dr. Samiran Sur DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.161 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 125-130 Abstract \| Download \| Country : India \| File Size: (186 KB) \| 88 Views 32 Downloads
6	The impact of gray marketing on the consumer purchasing decision-making process / an exploratory study of the opinions of a sample of customers of perfume shops in the city of Mosul Dr. Hind Khuder AL-qaisi DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.162 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 131-136 Abstract \| Download \| Country : Iraq \| File Size: (760 KB) \| 98 Views 39 Downloads
7	A study on adaptation of youth preference in green cosmetic industry Shivani Hazra, Sourav Chatterjee, Rana Majumdar and Kallal Banerjee DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.163 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 137-141 Abstract \| Download \| Country : India \| File Size: (447 KB) \| 81 Views 35 Downloads
8	Harmonizing messages, engaging audiences: Exploring effective strategies and outcomes of integrated marketing communication in the digital age Shafique Ahmed, Dr. Samiran Sur, Dr. Mainak Chakraborty, Arpita Das, Gargi Ghosh and Ayanangshu Mondal DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.164 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 142-147 Abstract \| Download \| Country : India \| File Size: (449 KB) \| 84 Views 41 Downloads
9	Study of the impact of influencer marketing on the buying behaviour of teenagers Akshita DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.165 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 148-154 Abstract \| Download \| Country : India \| File Size: (646 KB) \| 143 Views 87 Downloads
10	Exploring fintech adoption factors and their impact on satisfaction with respect to fintech solutions among woman users in Chennai R Lakshmi and Dr. S Vennila Fatima Rani DOI: https://doi.org/10.33545/26633329.2024.v6.i1b.166 Int. J. Res. Marketing Manage. Sales, 2024; 6(1): 155-159 Abstract \| Download \| Country : India \| File Size: (599 KB) \| 60 Views 25 Downloads

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