International Journal of Research in Marketing Management and Sales
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  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
2021, Vol. 3, Issue 1, Part A
S. No. Title and Authors Name
1
Analysis of TBL approach of pharmaceutical industries
Amit Kumar Sharma, Vishwajit Nerkar, Vijay Bhojane, A Jyotishwari and Popatkar Manjuraja Dilip
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 01-07
Abstract  |  Download  |  Country : India  |  File Size: (278 KB)  |  1195 Views  636 Downloads
2
Leveraging the value of digital marketing in today's ERA
B Sam Karan and Andrew Davis Milanzi
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 08-10
Abstract  |  Download  |  Country : India  |  File Size: (80 KB)  |  1206 Views  605 Downloads
3
Analysis of emerging frauds in healthcare industry and its impact on sustainability
Kajal Sharma, Ekta, Akshay Oberoi and Amit Sharma
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 11-15
Abstract  |  Download  |  Country : India  |  File Size: (203 KB)  |  1114 Views  548 Downloads
4
Business performance of Jai Maa Shakti self-help group (SHG): A case study of Raipur district of Chhattisgarh
Ayush and Dr. AK Gaurah
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 16-19
Abstract  |  Download  |  Country : India  |  File Size: (119 KB)  |  1156 Views  609 Downloads
5
An analysis of brand loyalty towards fashion and apparel
Lalit Kumar Bhardwaj, Soumya Sharma, Amanjot Kaur Pabla, Shivam Raikwar and Raghav Khandelwal
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 20-24
Abstract  |  Download  |  Country : India  |  File Size: (148 KB)  |  2618 Views  1943 Downloads
6
Impact of COVID-19 on the business operations of Flipkart in NCR
Lalit Kumar Bhardwaj, Rishav Kumar, Harshit Khatana and Althaf Shanavas
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 25-28
Abstract  |  Download  |  Country : India  |  File Size: (118 KB)  |  1628 Views  1007 Downloads
7
Performance of public sector insurance in Odisha
Manoranjan Nayak
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 29-36
Abstract  |  Download  |  Country : India  |  File Size: (224 KB)  |  1010 Views  473 Downloads
8
A structured review of upstream supply chain process in dairy industry
Azarruddin Shamshuddin Mulani, Smiriti Tiwari, S Priyanka and Udayan Giri
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 37-47
Abstract  |  Download  |  Country : India  |  File Size: (334 KB)  |  1514 Views  898 Downloads
9
A study of the impact of coronavirus on consumer perceptions and consumption of corona beer
Dr. Russell J Zwanka
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 48-54
Abstract  |  Download  |  Country : United States  |  File Size: (242 KB)  |  1144 Views  537 Downloads
10
A study on consumer's buying behavior towards dairy products in India
Apoorva Srivastava, Sneha Das and Udayan Giri
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 55-62
Abstract  |  Download  |  Country : India  |  File Size: (178 KB)  |  2491 Views  1849 Downloads
11
A review of rural consumer behavior marketing strategies and consumer protection for FMCG
Ajay Kumar Garg and Dr. Deepak Kumar Agarwal
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 63-65
Abstract  |  Download  |  Country : India  |  File Size: (120 KB)  |  878 Views  426 Downloads
12
Changing dynamics of entrepreneurship in the modern times
Apurva Grover
Int. J. Res. Marketing Manage. Sales, 2021; 3(1): 66-76
Abstract  |  Download  |  Country : India  |  File Size: (1468 KB)  |  142 Views  77 Downloads
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