2019, Vol. 1, Issue 2, Part B | International Journal of Research in Marketing Management and Sales

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2019, Vol. 1, Issue 2, Part B

		
		S. No.
		Title and Authors Name
		
1Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket
Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 93-99
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (364 KB)  |  1222 Views  579 Downloads
2Vinamilk’s brand management in the era of 4th in¬dustrial revolution
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 100-105
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (320 KB)  |  2527 Views  1889 Downloads
3Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market
Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 106-111
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (358 KB)  |  2136 Views  1493 Downloads
4Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 112-117
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (419 KB)  |  3845 Views  3215 Downloads
5Branding building for Vietnam higher education industry reality and solutions
Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 118-123
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (438 KB)  |  1373 Views  757 Downloads
6The role of brand and brand management in creating business value case of Facebook Vietnam
Dr. Nguyen Hoang Tien, Nguyen Thanh Hung and Dr. Nguyen Van Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 124-128
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (455 KB)  |  1543 Views  836 Downloads
7Product policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Dat and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 129-133
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (346 KB)  |  1833 Views  989 Downloads
8The role of international marketing in international business strategy
Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 134-138
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (349 KB)  |  2888 Views  1992 Downloads
9Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry
Dr. Nguyen Hoang Tien, Assoc. Prof. Phuoc Minh Hiep and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 139-143
Abstract  |  Download  |  Country : Vietnam  |  File Size: (343 KB)  |  2720 Views  2054 Downloads
10Price policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 144-147
Abstract  |  Download  |  Country : Vietnam  |  File Size: (378 KB)  |  1625 Views  914 Downloads
11Exploration and comparison of value-based financial performance measures of Indian manufacturing industries
Dr. Jasvir S Sura, Dr. Anju Lather and Rajender
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 148-160
Abstract  |  Download  |  Country : India  |  File Size: (514 KB)  |  1025 Views  500 Downloads
12Green marketing in India: A conceptual overview
Meenakshi Thakur
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 161-165
Abstract  |  Download  |  Country : India  |  File Size: (133 KB)  |  1455 Views  820 Downloads
Subscribe Print Journal
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Impact Factor: RJIF 5.51
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 93-99 Abstract \| Download \| Country : Viet Nam \| File Size: (364 KB) \| 1222 Views 579 Downloads
2	Vinamilk’s brand management in the era of 4th in¬dustrial revolution Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 100-105 Abstract \| Download \| Country : Viet Nam \| File Size: (320 KB) \| 2527 Views 1889 Downloads
3	Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 106-111 Abstract \| Download \| Country : Viet Nam \| File Size: (358 KB) \| 2136 Views 1493 Downloads
4	Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 112-117 Abstract \| Download \| Country : Viet Nam \| File Size: (419 KB) \| 3845 Views 3215 Downloads
5	Branding building for Vietnam higher education industry reality and solutions Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 118-123 Abstract \| Download \| Country : Viet Nam \| File Size: (438 KB) \| 1373 Views 757 Downloads
6	The role of brand and brand management in creating business value case of Facebook Vietnam Dr. Nguyen Hoang Tien, Nguyen Thanh Hung and Dr. Nguyen Van Tien Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 124-128 Abstract \| Download \| Country : Viet Nam \| File Size: (455 KB) \| 1543 Views 836 Downloads
7	Product policy in international marketing comparative analysis between Samsung and Apple Dr. Nguyen Hoang Tien, Dr. Nguyen Van Dat and Dang Thi Phuong Chi Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 129-133 Abstract \| Download \| Country : Viet Nam \| File Size: (346 KB) \| 1833 Views 989 Downloads
8	The role of international marketing in international business strategy Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 134-138 Abstract \| Download \| Country : Viet Nam \| File Size: (349 KB) \| 2888 Views 1992 Downloads
9	Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry Dr. Nguyen Hoang Tien, Assoc. Prof. Phuoc Minh Hiep and Dang Thi Phuong Chi Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 139-143 Abstract \| Download \| Country : Vietnam \| File Size: (343 KB) \| 2720 Views 2054 Downloads
10	Price policy in international marketing comparative analysis between Samsung and Apple Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 144-147 Abstract \| Download \| Country : Vietnam \| File Size: (378 KB) \| 1625 Views 914 Downloads
11	Exploration and comparison of value-based financial performance measures of Indian manufacturing industries Dr. Jasvir S Sura, Dr. Anju Lather and Rajender Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 148-160 Abstract \| Download \| Country : India \| File Size: (514 KB) \| 1025 Views 500 Downloads
12	Green marketing in India: A conceptual overview Meenakshi Thakur Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 161-165 Abstract \| Download \| Country : India \| File Size: (133 KB) \| 1455 Views 820 Downloads

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S. No.	Title and Authors Name
1	Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 93-99 Abstract \| Download \| Country : Viet Nam \| File Size: (364 KB) \| 1222 Views 579 Downloads
2	Vinamilk’s brand management in the era of 4th in¬dustrial revolution Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 100-105 Abstract \| Download \| Country : Viet Nam \| File Size: (320 KB) \| 2527 Views 1889 Downloads
3	Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 106-111 Abstract \| Download \| Country : Viet Nam \| File Size: (358 KB) \| 2136 Views 1493 Downloads
4	Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 112-117 Abstract \| Download \| Country : Viet Nam \| File Size: (419 KB) \| 3845 Views 3215 Downloads
5	Branding building for Vietnam higher education industry reality and solutions Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 118-123 Abstract \| Download \| Country : Viet Nam \| File Size: (438 KB) \| 1373 Views 757 Downloads
6	The role of brand and brand management in creating business value case of Facebook Vietnam Dr. Nguyen Hoang Tien, Nguyen Thanh Hung and Dr. Nguyen Van Tien Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 124-128 Abstract \| Download \| Country : Viet Nam \| File Size: (455 KB) \| 1543 Views 836 Downloads
7	Product policy in international marketing comparative analysis between Samsung and Apple Dr. Nguyen Hoang Tien, Dr. Nguyen Van Dat and Dang Thi Phuong Chi Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 129-133 Abstract \| Download \| Country : Viet Nam \| File Size: (346 KB) \| 1833 Views 989 Downloads
8	The role of international marketing in international business strategy Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 134-138 Abstract \| Download \| Country : Viet Nam \| File Size: (349 KB) \| 2888 Views 1992 Downloads
9	Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry Dr. Nguyen Hoang Tien, Assoc. Prof. Phuoc Minh Hiep and Dang Thi Phuong Chi Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 139-143 Abstract \| Download \| Country : Vietnam \| File Size: (343 KB) \| 2720 Views 2054 Downloads
10	Price policy in international marketing comparative analysis between Samsung and Apple Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 144-147 Abstract \| Download \| Country : Vietnam \| File Size: (378 KB) \| 1625 Views 914 Downloads
11	Exploration and comparison of value-based financial performance measures of Indian manufacturing industries Dr. Jasvir S Sura, Dr. Anju Lather and Rajender Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 148-160 Abstract \| Download \| Country : India \| File Size: (514 KB) \| 1025 Views 500 Downloads
12	Green marketing in India: A conceptual overview Meenakshi Thakur Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 161-165 Abstract \| Download \| Country : India \| File Size: (133 KB) \| 1455 Views 820 Downloads

P-ISSN: 2663-3329, E-ISSN: 2663-3337

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