2019, Vol. 1, Issue 2, Part B | International Journal of Research in Marketing Management and Sales

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P-ISSN: 2663-3329
E-ISSN: 2663-3337
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2019, Vol. 1, Issue 2, Part B

		
		S. No.
		Title and Authors Name
		
1Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket
Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.20
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 93-99
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (144 KB)  |  1902 Views  899 Downloads
2Vinamilk’s brand management in the era of 4th in¬dustrial revolution
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.21
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 100-105
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (129 KB)  |  4572 Views  3616 Downloads
3Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market
Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.22
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 106-111
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (128 KB)  |  3041 Views  2071 Downloads
4Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.23
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 112-117
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (147 KB)  |  5867 Views  4901 Downloads
5Branding building for Vietnam higher education industry reality and solutions
Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.24
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 118-123
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (139 KB)  |  2376 Views  1407 Downloads
6The role of brand and brand management in creating business value case of Facebook Vietnam
Dr. Nguyen Hoang Tien, Nguyen Thanh Hung and Dr. Nguyen Van Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.25
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 124-128
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (151 KB)  |  2498 Views  1281 Downloads
7Product policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Dat and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.26
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 129-133
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (124 KB)  |  3216 Views  1539 Downloads
8The role of international marketing in international business strategy
Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.27
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 134-138
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (124 KB)  |  5777 Views  3856 Downloads
9Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry
Dr. Nguyen Hoang Tien, Assoc. Prof. Phuoc Minh Hiep and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.28
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 139-143
Abstract  |  Download  |  Country : Vietnam  |  File Size: (121 KB)  |  4442 Views  3376 Downloads
10Price policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.29
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 144-147
Abstract  |  Download  |  Country : Vietnam  |  File Size: (109 KB)  |  2651 Views  1461 Downloads
11Exploration and comparison of value-based financial performance measures of Indian manufacturing industries
Dr. Jasvir S Sura, Dr. Anju Lather and Rajender
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.49
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 148-160
Abstract  |  Download  |  Country : India  |  File Size: (358 KB)  |  1586 Views  769 Downloads
12Green marketing in India: A conceptual overview
Meenakshi Thakur
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.61
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 161-165
Abstract  |  Download  |  Country : India  |  File Size: (101 KB)  |  2167 Views  1172 Downloads
Subscribe Print Journal
Important Information
Toll Free: 1800-1234070
Working hours 10:00 AM-06:00 PM
Journal's Code
P-ISSN: 2663-3329
E-ISSN: 2663-3337
Issue Bar
Past Issue
Side Bar
Home
Archives
Editorial Board
Instructions
Indexing and Abstracting
Contact Us
Downloads
Copyright Form (DOC)
Copyright Form (PDF)
Sample Paper
Identifier

S. No.	Title and Authors Name
1	Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.20 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 93-99 Abstract \| Download \| Country : Viet Nam \| File Size: (144 KB) \| 1902 Views 899 Downloads
2	Vinamilk’s brand management in the era of 4th in¬dustrial revolution Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.21 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 100-105 Abstract \| Download \| Country : Viet Nam \| File Size: (129 KB) \| 4572 Views 3616 Downloads
3	Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.22 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 106-111 Abstract \| Download \| Country : Viet Nam \| File Size: (128 KB) \| 3041 Views 2071 Downloads
4	Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.23 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 112-117 Abstract \| Download \| Country : Viet Nam \| File Size: (147 KB) \| 5867 Views 4901 Downloads
5	Branding building for Vietnam higher education industry reality and solutions Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.24 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 118-123 Abstract \| Download \| Country : Viet Nam \| File Size: (139 KB) \| 2376 Views 1407 Downloads
6	The role of brand and brand management in creating business value case of Facebook Vietnam Dr. Nguyen Hoang Tien, Nguyen Thanh Hung and Dr. Nguyen Van Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.25 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 124-128 Abstract \| Download \| Country : Viet Nam \| File Size: (151 KB) \| 2498 Views 1281 Downloads
7	Product policy in international marketing comparative analysis between Samsung and Apple Dr. Nguyen Hoang Tien, Dr. Nguyen Van Dat and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.26 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 129-133 Abstract \| Download \| Country : Viet Nam \| File Size: (124 KB) \| 3216 Views 1539 Downloads
8	The role of international marketing in international business strategy Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.27 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 134-138 Abstract \| Download \| Country : Viet Nam \| File Size: (124 KB) \| 5777 Views 3856 Downloads
9	Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry Dr. Nguyen Hoang Tien, Assoc. Prof. Phuoc Minh Hiep and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.28 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 139-143 Abstract \| Download \| Country : Vietnam \| File Size: (121 KB) \| 4442 Views 3376 Downloads
10	Price policy in international marketing comparative analysis between Samsung and Apple Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.29 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 144-147 Abstract \| Download \| Country : Vietnam \| File Size: (109 KB) \| 2651 Views 1461 Downloads
11	Exploration and comparison of value-based financial performance measures of Indian manufacturing industries Dr. Jasvir S Sura, Dr. Anju Lather and Rajender DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.49 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 148-160 Abstract \| Download \| Country : India \| File Size: (358 KB) \| 1586 Views 769 Downloads
12	Green marketing in India: A conceptual overview Meenakshi Thakur DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.61 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 161-165 Abstract \| Download \| Country : India \| File Size: (101 KB) \| 2167 Views 1172 Downloads

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S. No.	Title and Authors Name
1	Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.20 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 93-99 Abstract \| Download \| Country : Viet Nam \| File Size: (144 KB) \| 1902 Views 899 Downloads
2	Vinamilk’s brand management in the era of 4th in¬dustrial revolution Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.21 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 100-105 Abstract \| Download \| Country : Viet Nam \| File Size: (129 KB) \| 4572 Views 3616 Downloads
3	Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.22 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 106-111 Abstract \| Download \| Country : Viet Nam \| File Size: (128 KB) \| 3041 Views 2071 Downloads
4	Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.23 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 112-117 Abstract \| Download \| Country : Viet Nam \| File Size: (147 KB) \| 5867 Views 4901 Downloads
5	Branding building for Vietnam higher education industry reality and solutions Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.24 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 118-123 Abstract \| Download \| Country : Viet Nam \| File Size: (139 KB) \| 2376 Views 1407 Downloads
6	The role of brand and brand management in creating business value case of Facebook Vietnam Dr. Nguyen Hoang Tien, Nguyen Thanh Hung and Dr. Nguyen Van Tien DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.25 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 124-128 Abstract \| Download \| Country : Viet Nam \| File Size: (151 KB) \| 2498 Views 1281 Downloads
7	Product policy in international marketing comparative analysis between Samsung and Apple Dr. Nguyen Hoang Tien, Dr. Nguyen Van Dat and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.26 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 129-133 Abstract \| Download \| Country : Viet Nam \| File Size: (124 KB) \| 3216 Views 1539 Downloads
8	The role of international marketing in international business strategy Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.27 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 134-138 Abstract \| Download \| Country : Viet Nam \| File Size: (124 KB) \| 5777 Views 3856 Downloads
9	Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry Dr. Nguyen Hoang Tien, Assoc. Prof. Phuoc Minh Hiep and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.28 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 139-143 Abstract \| Download \| Country : Vietnam \| File Size: (121 KB) \| 4442 Views 3376 Downloads
10	Price policy in international marketing comparative analysis between Samsung and Apple Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.29 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 144-147 Abstract \| Download \| Country : Vietnam \| File Size: (109 KB) \| 2651 Views 1461 Downloads
11	Exploration and comparison of value-based financial performance measures of Indian manufacturing industries Dr. Jasvir S Sura, Dr. Anju Lather and Rajender DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.49 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 148-160 Abstract \| Download \| Country : India \| File Size: (358 KB) \| 1586 Views 769 Downloads
12	Green marketing in India: A conceptual overview Meenakshi Thakur DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.61 Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 161-165 Abstract \| Download \| Country : India \| File Size: (101 KB) \| 2167 Views 1172 Downloads

P-ISSN: 2663-3329, E-ISSN: 2663-3337

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