International Journal of Research in Marketing Management and Sales
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  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
Peer Reviewed Journal
2019, Vol. 1, Issue 2, Part B
S. No. Title and Authors Name
1
Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket
Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 93-99
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (144 KB)  |  2304 Views  1111 Downloads
2
Vinamilk’s brand management in the era of 4th in¬dustrial revolution
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 100-105
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (129 KB)  |  5755 Views  4641 Downloads
3
Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market
Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 106-111
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (128 KB)  |  3477 Views  2353 Downloads
4
Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 112-117
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (147 KB)  |  7205 Views  6060 Downloads
5
Branding building for Vietnam higher education industry reality and solutions
Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 118-123
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (139 KB)  |  2798 Views  1639 Downloads
6
The role of brand and brand management in creating business value case of Facebook Vietnam
Dr. Nguyen Hoang Tien, Nguyen Thanh Hung and Dr. Nguyen Van Tien
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 124-128
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (151 KB)  |  2832 Views  1392 Downloads
7
Product policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Dat and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 129-133
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (124 KB)  |  3978 Views  1843 Downloads
8
The role of international marketing in international business strategy
Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 134-138
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (124 KB)  |  7542 Views  4822 Downloads
9
Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry
Dr. Nguyen Hoang Tien, Assoc. Prof. Phuoc Minh Hiep and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 139-143
Abstract  |  Download  |  Country : Vietnam  |  File Size: (121 KB)  |  5486 Views  4200 Downloads
10
Price policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 144-147
Abstract  |  Download  |  Country : Vietnam  |  File Size: (109 KB)  |  3304 Views  1782 Downloads
11
Exploration and comparison of value-based financial performance measures of Indian manufacturing industries
Dr. Jasvir S Sura, Dr. Anju Lather and Rajender
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 148-160
Abstract  |  Download  |  Country : India  |  File Size: (358 KB)  |  1840 Views  908 Downloads
12
Green marketing in India: A conceptual overview
Meenakshi Thakur
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 161-165
Abstract  |  Download  |  Country : India  |  File Size: (101 KB)  |  2522 Views  1338 Downloads
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