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International Journal of Research in Marketing Management and Sales
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P-ISSN: 2663-3329, E-ISSN: 2663-3337
International Journal of Research in Marketing Management and Sales
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  • P-ISSN: 2663-3329
  • E-ISSN: 2663-3337
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2019, Vol. 1, Issue 2, Part B
S. No. Title and Authors Name
1
Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket
Dr. Nguyen Hoang Tien, Dr. Bui Xuan Bien and Dr. Nguyen Van Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.20
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 93-99
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (144 KB)  |  1634 Views  762 Downloads
2
Vinamilk’s brand management in the era of 4th in¬dustrial revolution
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Phan Minh Duc
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.21
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 100-105
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (129 KB)  |  3468 Views  2639 Downloads
3
Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market
Dr. Nguyen Hoang Tien, Dr. Tran Minh Thai and Nguyen Phuong Thao
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.22
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 106-111
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (128 KB)  |  2745 Views  1902 Downloads
4
Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Thuy and Dr. Nguyen Thanh Liem
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.23
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 112-117
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (147 KB)  |  5200 Views  4368 Downloads
5
Branding building for Vietnam higher education industry reality and solutions
Dr. Nguyen Hoang Tien, Dr. Ho Thien Thong Minh and Dr. Phan Van Dan
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.24
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 118-123
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (139 KB)  |  2049 Views  1210 Downloads
6
The role of brand and brand management in creating business value case of Facebook Vietnam
Dr. Nguyen Hoang Tien, Nguyen Thanh Hung and Dr. Nguyen Van Tien
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.25
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 124-128
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (151 KB)  |  2122 Views  1120 Downloads
7
Product policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Van Dat and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.26
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 129-133
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (124 KB)  |  2651 Views  1312 Downloads
8
The role of international marketing in international business strategy
Dr. Nguyen Hoang Tien, Phan Phung Phu and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.27
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 134-138
Abstract  |  Download  |  Country : Viet Nam  |  File Size: (124 KB)  |  4629 Views  3180 Downloads
9
Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry
Dr. Nguyen Hoang Tien, Assoc. Prof. Phuoc Minh Hiep and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.28
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 139-143
Abstract  |  Download  |  Country : Vietnam  |  File Size: (121 KB)  |  3708 Views  2789 Downloads
10
Price policy in international marketing comparative analysis between Samsung and Apple
Dr. Nguyen Hoang Tien, Dr. Nguyen Thanh Long and Dang Thi Phuong Chi
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.29
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 144-147
Abstract  |  Download  |  Country : Vietnam  |  File Size: (109 KB)  |  2262 Views  1246 Downloads
11
Exploration and comparison of value-based financial performance measures of Indian manufacturing industries
Dr. Jasvir S Sura, Dr. Anju Lather and Rajender
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.49
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 148-160
Abstract  |  Download  |  Country : India  |  File Size: (358 KB)  |  1360 Views  657 Downloads
12
Green marketing in India: A conceptual overview
Meenakshi Thakur
DOI: https://doi.org/10.33545/26633329.2019.v1.i2b.61
Int. J. Res. Marketing Manage. Sales, 2019; 1(2): 161-165
Abstract  |  Download  |  Country : India  |  File Size: (101 KB)  |  1873 Views  1028 Downloads
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